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Gabor-Granger Pricing Method

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The Gabor-Granger pricing method determines the price elasticity of products and services. Developed by two economists, Andre Gabor and Clive Granger, it has been used since the 1960s. It is particularly useful when: You want to get a directionally correct estimate for willingness to pay for the product; You want to find revenue-optimizing price points; All the other components (or attributes) of the product or service are fixed and cannot be changed; You only want to look at your brand or SKU without considering competition.

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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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