The Price Sensitivity Meter helps determine psychologically acceptable range of prices for a single product or service. It is a frequently used pricing research method proposed by the economist Peter van Westendorp in the 1970s. It is particularly useful when: You want to assess what price range the market considers to be fair for your product; Your product is the only such product on the market or the number of competitive offerings is very large; You need quick, directionally correct results.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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