Service Overview
mGen, the Marketing Genetics Database from Infogroup, is sourced from more than 2,000 catalogers/retailers, subscriptions and donations over the past two years. These data sources are then enhanced with Infogroup’s proprietary and partner demographic and psychographic assets, making it the most powerful targeting database available today.
Campaign Channels
Direct Mail, Email
Marketing Function Customer Acquisition
Our Customer ProfileCompany Type B2B, NPO, GOV