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Marketing Technology Management

Manage Technology Spend, Utilization, Performance, and Strategy

Marketing Technology Defined

At CabinetM we define Marketing technology as all the technology that is used to create the customer experience and acquire, engage, and retain customers.Marketing technology may be used and managed by marketing ops, creative ops, sales ops, revenue ops, and/or IT.

The Marketing Technology Stack is a visual representation of the marketing technology that you use and the relationship between each technology component.

Take Control of Your Marketing Technology Environment

CabinetM Customers On Average Reduce Technology Spend by 20% Within 12 Months

Centralized oversight and management of the marketing technology stack is essential for managing technology spend, data compliance, security risk, and to assess technology performance against business objectives.

The CabinetM platform provides the essential tools that operations teams and technologists need to manage technology spend, utilization, performance, strategy and skills.

Build and Visualize Your Stack

Our scalable technology stack configurator makes it easy to:

  • Audit and manage technology in use, being tested, or that you've retired
  • Track both acquired and internally developed technology
  • Capture information about how data is flowing and how products are integrated
  • Include agencies in your stack that have implemented technology on your behalf
  • Assess technology performance and expose critical technology gaps
  • Reduce technology spend by eliminating redundant products, functions, and contracts
  • Create a "single source of truth" for the technology you use, are evaluating or have retired
What's In Your Stack

Map Your Stack Architecture

Stack Maps show the relationships between products in your stack. With the click of a button you can:

  • Generate visualizations that show how products are integrated and where data flows
  • Map integrations to stack layers, customer journeys, a sales funnel, your roadmap and more...
  • Isolate specific products and their integrations to pinpoint dependencies and avoid a disaster when removing a product from the stack

Track Contract and Vendor Information

Capture all the information about the contracts you've signed and the vendors you work with.

  • Document contract details and set renewal reminders
  • Track governance information
  • Manage product implementation and user information
  • Track and score product utilization
  • Maintain vendor contact information and escalation procedures for support
  • Customize your contract summary view to display the information most critical to you
  • Export all contract information as needed

Track and Align Skills

Lack of skills is a key reason that technology is underutilized in many organizations and doesn't deliver the expected ROI. With SkillStacks, you can align your technology proficiency with your technology strategy. Use SkillStack Reports to:

  • Identify skill gaps
  • Surface potential exposure due to limited technology coverage
  • Find internal experts
  • Normalize technology qualifications across functions
  • Pinpoint training needs

Collaborate and Report

Work at an individual, team or enterprise level. Collaborate across the organization and with your agencies.

  • Work together to build and optimize stacks
  • Use Stack Reports to consolidate information across multiple stacks
  • Share the details of your marketing technology stack with other functions via a secure custom URL

Manage Your Technology Evaluation Process

Find the technology you need to evolve your marketing strategy

Use the CabinetM technology directory, Stack Insights and Drawers to discover new technology and manage your technology evaluation process.

  • Work alone or in teams to discover and qualify new products
  • Browse 500+ categories and more than 15,000 products
  • Access technology adoption data through Stack Insights to see which products are most popular by category, and are used by companies similar to yours
  • Leverage Drawers to create a single reference for all technology evaluation information. Centralize notes from vendor calls and links to vendor and RFP information

Not Ready for a CabinetM Subscription?

If you are using 25 products or less, we encourage you to take advantage of our free account which may be all that you need. With our free account you can:

  • Build and manage a single stack with up to 25 products
  • Create a single drawer to save profiles of the products you are interested in, and to create and save product comparisons
  • Build and share your own personal SkillStack to showcase your own technology proficiency
Let us show you what we can do in your environment!
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