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Create a single source of truth that showcases all of the details of your technology (acquired and internally developed).
Build comprehensive stack views to track products in use, being tested, and that have been retired.
Collaborate across your organization on technology strategy and roadmap, ensuring alignment and a shared vision for maximizing technology effectiveness and integration.
View and report on the relationships between the products in your technology stack to accurately manage and communicate their interdependencies. By carefully mapping data flows and managing critical dependencies, minimize the risk of stack failure when removing or updating products.
Map your products and their impact on your marketing goals, and share with team stakeholders.
Ensure seamless data integration and continuity as you evolve, optimize your technology infrastructure, and prepare for AI.
Eliminate redundant expenses and surprise auto-renewals through effective management of licenses, contracts, and renewal dates.
Track product details, governance, and regulatory compliance, and document critical vendor information to ensure transparency and avoid unwanted surprises.
Equip yourself with comprehensive information to make informed technology decisions, eliminate unexpected challenges when evolving your tech stack, and effectively manage functionality, spend, performance, and utilization.
Identify gaps and redundant products, collaborate to optimize stacks for both performance and cost, and enhance your ROI.
Document and share details of your current technology architecture to identify the upgrades or replacements necessary to support your AI strategy.
Visualize and manage your data architecture and flows to ensure that you have the clean, complete, and accurate data that is critical for a successful AI deployment.
Build a robust data foundation to effectively embrace and leverage AI.
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Explore the industry's largest marketing technology database, featuring over 16,000 products across 500+ categories.
Save, compare, and share your discoveries, access real adoption data to refine your product choices, and stay informed with our quarterly
MarTech Innovation Reports.
Elevate your technology knowledge and make well-informed decisions.
A "how to" guide for auditing your tech stack.
Conducting regular stack audits is essential to ensuring that you have the right technology in place and that it is being fully utilized and delivering a return on investment. This e-book walks you through the stack auditing process step-by-step.
Check out Anita’s latest column:
Revisiting the Concept of Customer Technology
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MaTech Consultants are a Secret Weapon for Conquering MarTech Complexity
