Media Buying

< Back to all Categories

Definition

Media Buying is a type of agency specializing in the placements of ads in strategic places where they will be seen by targeted audiences -- those most likely to buy a product. The type of media could be an online banner ad, a newspaper ad, or a wrap covering a metropolitan bus.

 
Contribute to this definition

Subcategories

Services

Ansible is a full service mobile marketing and advertising agency delivering innovative solutions that engage mobilized individuals with brand experiences at scale. Our global team of strategy, media, creative and solution specialists help our client...
  Compare
DAE is TMG's proud, award-winning communications agency, dedicated to helping brands achieve fuller and richer connections to the fast-growing and ever-evolving Asian American market and beyond. DAE is committed to creating work that is meaningful t...
  Compare
Disruptive Advertising is a digital marketing agency focused on pay per click, conversion rate optimization, and website analytics.
  Compare
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company’s comprehensive portfolio incorporates integrated medi...
  Compare
ID Media is a Direct Response planning, buying and innovation agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our p...
  Compare
LOCALiQ is USA Today Network’s integrated marketing solution that combines unique insights, intelligent technology, proven expertise, and scalable results to drive smarter growth for businesses. USA Today Network, part of Gannett, has deep roots in m...
  Compare
By MBuy
MBuy empowers independent and in-house agencies with the applications to plan, buy, and optimize all types of digital and traditional media—enabling agencies to achieve more for their clients, attract new advertising business, and enter new areas of ...
  Compare
Traction's Media services include audience research, journey mapping, omnichannel planning, integrated media buying, and measurement analysis.
  Compare
By PHD
PHD offers programmatic Media Buying services; they also have expertise in international media buying.
  Compare
Finding more products...
Category experts