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Media Buying

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Definition

Media Buying is a type of agency specializing in the placements of ads in strategic places where they will be seen by targeted audiences -- those most likely to buy a product. The type of media could be an online banner ad, a newspaper ad, or a wrap covering a metropolitan bus.

 
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Subcategories

Media Placement: Digital

Media Placement: Mobile/In-App

Media Placement: Outdoor

Media Placement: Programmatic

Media Placement: TV/Radio/Print

Services

Ansible
By Ansible
Ansible is a full service mobile marketing and advertising agency delivering innovative solutions that engage mobilized individuals with brand experiences at scale. Our global team of strategy, media, creative and solution specialists help our client...
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Digital Marketing
By Unidev
Unidev is a diversified IT company focused on the application of technology to business. Providing enterprise development, custom software development, web development, digital marketing, and web & software support services, Unidev has a long history...
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Digital Media
By M&C Saatchi Performance
M&C Saatchi Performance offers digital media services that include display, paid social, programmatic, remarketing, paid search, and more.
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Disruptive
By Disruptive
Disruptive Advertising is a digital marketing agency focused on pay per click, conversion rate optimization, and website analytics.
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Entravision Communications Corporation
By Entravision Communications Corporation
Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company’s comprehensive portfolio incorporates integrated medi...
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ID Media
By ID Media
ID Media is a Direct Response planning, buying and innovation agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our p...
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LOCALiQ
By Gannett
LOCALiQ is USA Today Network’s integrated marketing solution that combines unique insights, intelligent technology, proven expertise, and scalable results to drive smarter growth for businesses. USA Today Network, part of Gannett, has deep roots in m...
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Marketing Services
By 180byTwo
Marketing Services is the combination of services and technology. 180byTwo helps clients build out a plan and then execute. At your discretion, you can deploy emails with your email system or use ours then you can activate your data digitally online ...
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MBuy
By MBuy
MBuy empowers independent and in-house agencies with the applications to plan, buy, and optimize all types of digital and traditional media—enabling agencies to achieve more for their clients, attract new advertising business, and enter new areas of ...
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Media
By Traction
Traction's Media services include audience research, journey mapping, omnichannel planning, integrated media buying, and measurement analysis.
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