Media Placement: TV/Radio/Print

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Definition

Most agencies specializing in traditional media focus on television, terrestrial radio and print (newspapers and magazines). Many have also branched out to include cable television, online television, video, online radio and podcasts, and online news platforms. For traditional mediums, “Media Placement” can also mean placement of a story or news item into a broadcast, story, or television program. For those services, see also Public Relations.

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Services

Entravision Communications Corporation is a leading media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico. The company’s comprehensive portfolio incorporates integrated medi...
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Music Audience Exchange (MAX) is a technology company that helps consumer brands and music artists form mutually beneficial partnerships to drive measurable results. MAX helps brands looking to reach a broad or niche audience by connecting them with ...
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