Alliance Data Card Services provides branded credit cards to retail businesses. Through these cards, they capture transactional data, then use it to better understand consumer behavior and strengthen the ties between clients and their customers. They also talk directly to consumers, providing customer care as part of the branded credit program. This combination translates to highly effective, multi-channel marketing communications for our clients. Alliance Data also creates incentives that drive sales, engage cardholders, and foster long-term brand loyalty.

LoyaltyOne helps retailers identify their best shoppers, understand their needs and shape their buying behavior. Their powerful analytics uncover insights that let you model, change and predict shopper behavior.