Analytics

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Definition

Agencies specializing in Analytics support both marketing departments and consultants who serve them. Among the tasks of these agencies are strategy, tool selection, technical integration, and teaching staff how to use analytics in marketing. Marketers may outsource all data gathering and reporting to Analytics agencies.

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Services

By 605
605's TV Analytics services are tailored to help programmers know their audience, help advertisers create more effective campaigns, and and help multichannel video programming distributors optimize their ad inventory. The 605 TV planning and optimiza...
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Accenture's end-to-end approach embeds analytics into the fabric of their clients’ business to create new intelligence and unlock trapped value at unprecedented speed and scale. Powered by new data, new science and new technology, Accenture works wit...
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Done well, Account Based Marketing increases marketing ROI, opens doors for sales, and shortens sales cycles. Traditional advertising only works if the goal is to deliver a generic message to a broad demographic. But in B2B, advertising needs to c...
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First the bad news. According to Gartner 68% of the client conversation in complex B2B purchasing cycles is internal. Only 32% takes place with vendors, and this attention is spread thinly across you and all your competition. The good news is that...
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Understanding what your clients and prospects are interested in drives valuable insight, not only for further ABM activities, but also to prioritize accounts and give sales the edge they need. Every visitor is registered, their corporate identity ...
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By Ducen
Analance Advanced Analytics (AAA) is one of the five modules in the Analance Platform capable of parsing large masses of structured and unstructured data for data analysis and predictive modeling. The AAA module integrates with all other modules in t...
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Affine is a provider of high-end analytics services to solve complex business problems. Affine's value proposition is enabling clients to implement and realize ROI of the recommendations through data driven algorithmic analysis with heuristic domain ...
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Allant offers a broad range of individual marketing products and services that each offer value to clients. Clients often start with a particular capability need and expand service requirements across products or evolve to our solution platform.
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Distilled can capture and digest the web data needed to boost your business. This might involve tasks such as account audits and code deployments, attribution modeling, and custom reporting. Distilled is a Google Analytics Certified Partner and th...
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Blue Moon's team of analysts are constantly monitoring traffic, conversion rates, bounce rates, and a host of other metrics. Through their customizable data visualizations, we interpret the data based on consumer touch points, behavior, and show a ho...
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