Done well, Account Based Marketing increases marketing ROI, opens doors for sales, and shortens sales cycles. Traditional advertising only works if the goal is to deliver a generic message to a broad demographic. But in B2B, advertising needs to convince stakeholders and decision makers, and must therefore strive to build brand awareness with a tight focus on account ROI. ABM enables a critical shift. By targeting messaging and valuable content to the right individuals at the right time and place - and also by adjusting them according to tracked responses and engagement - marketing can go beyond brand awareness to actual brand relevance, while at the same time actively and intelligently supporting sales.
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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