Understanding what your clients and prospects are interested in drives valuable insight, not only for further ABM activities, but also to prioritize accounts and give sales the edge they need. Every visitor is registered, their corporate identity discovered, and their movements across your site analyzed to create a rich profile of their interests and key areas of focus. This is combined and compared with the histories and profiles of other visitors from the same company, to deliver an increasingly accurate picture of both the client's areas of interest and its current position in the purchasing cycle. This actionable insight makes your sales teams both more efficient and far more productive. You might even call it an unfair advantage!
Marketing Function Customer Engagement and Retention, Productivity