Dratfield Analytics Incorporated (DAI) | Reviews & Information| CabinetM

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Dratfield Analytics Incorporated (DAI)

Headquarters

New York, New York, United States

Founded

2001

Agency Website

Agency Overview
Dratfield Analytics Incorporated (DAI) is a leading edge marketing analytics and consulting company. DAI was founded in 2001 by Simon Dratfield, one of the pioneers of Marketing Mix Modeling. Dratfield operates as a division of Convertro.

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Dratfield Analytics Incorporated (DAI)

Dratfield Analytics Incorporated (DAI) is a leading edge marketing analytics and consulting company. DAI was founded in 2001 by Simon Dratfield, one of the pioneers of Marketing Mix Modeling. Dratfield operates as a division of Convertro.

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Marketing Function

Product Category

Service Category

Data Integration and Analytics

Analytics

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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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