Affinity is a relationship intelligence platform built to expand and evolve the traditional CRM. Using patent-pending technology, Affinity curates and grows your network while unlocking hidden opportunities. Affinity’s machine learning and Natural Language Processing algorithms analyze relationship data buried in peer-to-peer communications to let you easily identify which contacts in your network, within two degrees, have the best relationship with targeted prospects or organizations. Leverage Affinity Alliances to connect with any contact outside the organization and instantly share their relationship graph. Affinity then allows users to see the best paths to referrals within two degrees by applying a patent pending relationship strength algorithm so users truly understand who is best suited to make a referral or introduction.