Bridg’s Customer Data Platform helps to identify individuals behind in-store transactions, create longitudinal, privacy safe customer profiles, and power targeted, personalized advertising across virtually any channel. With Bridg’s CDP, you can connect and normalize disparate data sources such as point-of-sale, mobile purchases, online ordering, loyalty/rewards membership, email, SMS, and more, all into one place. Leverage your Point of Sales data and Bridg’s market leading offline identity resolution capabilities to identify unknown individual customers behind in-store purchases. With unified, privacy-safe profiles of unknown (and known) customers, you have access to SKU-level purchase history and hundreds of attributes for analysis, that provide insights into individual customer behavior. Produce hyper-personalized marketing with Bridg’s intuitive UI, to create audiences based on purchase behavior, demographic, socioeconomic, and special interest attributes, and then distribute to your platform of choice for omni-channel activation. Bridg’s CDP also gives you the ability to immediately see marketing’s impact on sales, with POS attribution and closed loop measurement, that provide you with opportunities to optimize targeting and media.