CDP: Enterprise Suite

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Definition

A Customer Data Platform in this category is a tool with a full suite of native integrations.

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Products

Acoustic Marketing Cloud
By Acoustic
Acoustic Marketing Cloud includes the products formerly part of IBM Watson. They include Acoustic Campaign (formerly Campaign Automation), Acoustic Experience Analytics (formerly Tealeaf), Acoustic Content (formerly Content Hub), Acoustic Personaliza...
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Adobe Experience Platform
By Adobe
Adobe Experience Platform is a Customer Data Platform within the Adobe Experience Cloud suite. Adobe Experience Platform enables marketers who wish to deliver personalized experiences in real-time across all channels and destinations, from cookie- an...
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Customer 360
By Salesforce
Salesforce Customer 360 is a customer experience tool that allows Salesforce users to easily map your service, marketing, and commerce systems to a central hub that exchanges data and events so they’re available at the time of need. Make it easy to i...
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Dynamics 365 for Customer Insights
By Microsoft
With Dynamics 365 for Customer Insights, you can make sense of your data to engage customers in more personalized and effective ways, without the need for a data mining specialist. Harness the power of Dynamics 365 for Customer Insights to: connect a...
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Microsoft Dynamics 365
By Microsoft
Microsoft Dynamics is a comprehensive suite of Enterprise Resource Management (ERP) applications deployed through a network of Value Added Resellers (VARs). Dynamics, and the latest cloud-based edition called Dynamics 365, is a modular platform desig...
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Oracle Unity
By Oracle
Oracle Unity is a Customer Data Platform (CDP) that provides customer intelligence. Create a single, dynamic view of each customer in real time. With built-in AI and machine learning, Unity brings data together from all sources, applies intelligence,...
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SAP Customer Data Platform
By SAP
SAP Customer Data Platform enables marketers to activate rich customer insights to deliver hyper-personalized experiences in real time, while maintaining the data’s purpose. Unify all customer data sources, respect data privacy, and activate rich ins...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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