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Acoustic

 
New York, New York, United States
2019
Company Overview
Acoustic provides a marketing cloud that lets you do your best work. Acoustic is part of IBM Watson Customer Engagement.
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Products and Services

Acoustic Marketing Cloud

 
Acoustic Marketing Cloud includes the products formerly part of IBM Watson. They include Acoustic Campaign (formerly Campaign Automation), Acoustic Experience Analytics (formerly Tealeaf), Acoustic Content (formerly Content Hub), Acoustic Personalization (formerly Real-Time Personalization), Acoustic Journey Analytics, Acoustic Digital Analytics, Acoustic Exchange (formerly Universal Behavior Exchange)
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Analytics

 
Analytics is a bundle of distinct products that helps marketers make smarter customer experience decisions based on insights into behavior across touch points and channels. Only Acoustic gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience occurring across your digital channels. This macro-to-micro view gives you both the “what” and the “why” behind performance. The end result is the insight you need to optimize journeys to boost conversion and maximize profitability.
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Campaign

 
Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Best of all, leverage Marketing Assistant to work smarter and faster. Campaign, launched when Acoustic separated from IBM, contains technologies from Silverpop and IBM Watson Campaign Automation (WCA).
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Content

 
Content, formerly IBM Watson Content Hub, is a cloud-based content management system (CMS) that leverages AI services to help marketers build engaging digital experiences quickly and easily across all channels, applications and embedded devices. The intuitive UI enables marketers to quickly make updates to content and websites. Powerful APIs let developers place content wherever needed to provide consistent brand experience. The zero-configuration embedded content delivery network (CDN) ensures high performance at scale. Content customers have access to one of the world’s largest collections of professional creative assets and an intuitive editor through Acoustic's Shutterstock partnership.
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Exchange

 
Exchange, formerly known as UBX (Universal Behavior Exchange), helps marketers connect customer identities across their marketing platforms in order to better understand individual customers in context based on cross-channel behaviors. Using an intuitive user interface, marketers can share customer events and audiences across their technology solutions. The Exchange ecosystem provides marketers with customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way.
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Experience Analytics

 
Experience Analytics, formerly known as TeaLeaf, is an AI-powered behavioral analytics product that helps marketers and application owners create a digital world customers can’t wait to use. Make customer experience your competitive advantage.
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Lifecycle Pricing

 
Lifecycle Pricing, formerly known as DemandTec Pricing, helps businesses optimize and deliver coordinated and consistent price optimization strategies across digital and physical channels to drive margins and build shopper loyalty. Coordinate pricing across channels, ensure compliance with pricing strategies and optimize prices for products—from new offerings to markdowns—by automating time-consuming pricing tasks using advanced merchandising science.
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Lifecycle Promotion

 
Lifecycle Promotion Management, formerly DemandTec Promotion, provides an integrated trade promotion management platform that helps retailers quickly build promotions while reducing complexity and automating processes to maximize benefits. Designed for today’s fast-changing requirements, the solutions help you ensure accountability for vendor negotiations, forecasting, planning, managing, optimizing and measuring promotional effectiveness. Acoustic's Lifecycle Promotion Management products leverage advanced consumer demand management science to develop, forecast, manage and automate promotional offers, placements and activities to maximize benefits such as increasing total store impact across categories.
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Personalization

 
Personalization, formerly IBM Real-Time Personalization, helps marketers improve customer experiences with personalized content. This product makes personalizing experiences easier by learning through each customer interaction and delivering the right content to each website visitor in the context of their interactions with the brand.
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