Product Overview
Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Best of all, leverage Marketing Assistant to work smarter and faster. Campaign, launched when Acoustic separated from IBM, contains technologies from Silverpop and IBM Watson Campaign Automation (WCA).
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