Cross-Channel Campaign Management

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Definition

Forrester defines cross-channel campaign management as Enterprise Marketing Technology (EMT) that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels.

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Products

By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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Barometric is a powerful one-pixel solution offering advertisers actionable, unified, cross-environment insights and analysis in the form of easily-understood reporting. Powered by the most advanced cross-environment measurement platform in media tod...
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By Bitly
Bitly's Enterprise version enables the world's best brands to own their customer experience with features like branded short links, mobile deep linking, expanded analytics and user management. As a full service Link Management Platform, Bitly Enterpr...
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BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create con...
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By LKCS
Campaign Suite is an integrated multi-channel marketing platform designed to greatly improve campaign results. One consistent message, delivered across multiple channels with each being measured for their effectiveness. LKCS' Campaign Suite transform...
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By Concep
Concep for InterAction provides a better user experience incorporating new functionality designed to make life simpler for InterAction users. A newly designed web-tracking feature now gives InterAction users the direct ability to see which campaigns ...
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