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Cross-Channel Campaign Management

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Definition

Forrester defines cross-channel campaign management as Enterprise Marketing Technology (EMT) that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels.

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Products

Adobe Campaign
By Adobe
With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want through email, push notification, in-app or any other channel critical to your business. Part of the Adobe Experienc...
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AdStage
By AdStage
AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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Adtaxi
By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Affise Reach
By Affise
Affise Reach is a partnership marketing platform that allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party. With Affise Reach, marketing teams can search a database of vetted pa...
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Alterian Campaign Manager
By Alterian
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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Autonomous
By INCRMNTAL
Autonomous is a completely omni channel marketing measurement tool. If a marketer is running campaigns on Search, Social, TV, Influencers, OOH or any other medium - Autonomous reports the value of each of the channels.
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Blueprint
By Model B
Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Model B also offers a unique hybrid...
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Buzz360
By Buzz360
Buzz360 is a marketing automation platform that helps small businesses thrive. Leveraging social and mobile technology, Buzz360 helps generate social referral, user reviews and more.
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Campaign
By Acoustic
Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create con...
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CampaignRunner
By CampaignRunner
CampaignRunner is a comprehensive and fully integrated campaign management platform based on metadata. The platform brings together all data, regardless of its source, format or structure. It then provides easy to use tools and automations so custome...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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