Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.
Campaign Manager enables marketers to consolidate their customer data platform, campaign management, and email marketing efforts into one Adaptive Customer Experience™ Platform to deliver real-time campaign management.
Email, Telephone, Video/Text Resources
Marketing Function Automation, Channel Marketing, Integration, Metrics and Insights, ProductivityFor Use By
Company Type B2C, NPO, AGN, CST
Company Size Medium enterprise (1000 – 9999 employees)
Geographic Scope Multi-national
Market/Industry Specialization No market specialization