As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website content and unknown to known identity stitching. DDE requests the necessary full slow (historical) and fast (in-the-moment) data of each customer to personalize the experience as each interaction is happening in less than 100 milliseconds. Now every interaction is immediately informed by the previous interaction for future messaging.
DDE enables the marketer to personalize messaging in full context in less than 100 milliseconds as the customer interaction is happening.
By utilizing historical data and real-time customer interactions on any touch point, DDE provides fully contextual customer personalization on any channel in milliseconds.
Email, Telephone, Video/Text Resources
Marketing Function Channel Marketing, Customer Acquisition, Customer Engagement and RetentionFor Use By
Company Type B2C, AGN, CST
Company Size Medium enterprise (1000 – 9999 employees)
Geographic Scope Multi-national
Market/Industry Specialization No market specialization