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Alterian

 
Denver, Colorado, United States
1997
Company Overview
With over 20 years of experience, Alterian helps marketers adapt to the unpredictable behavior of their customers so they can always send the right message no matter where and when an interaction occurs. Innovative brands use Alterian’s platform to create an Adaptive Customer Experience™ that automatically adapts to the unpredictable behavior of their customers and naturally improves every single time a brand interaction occurs on any touchpoint.
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Products and Services

Alterian Campaign Manager

 
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.
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Alterian Dynamic Decision Engine

 
As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website content and unknown to known identity stitching. DDE requests the necessary full slow (historical) and fast (in-the-moment) data of each customer to personalize the experience as each interaction is happening in less than 100 milliseconds. Now every interaction is immediately informed by the previous interaction for future messaging.
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Alterian Email Manager

 
Using Alterian’s Chameleon™ Adaptive Customer Experience™ Platform, Adaptive Marketers can send hyper-targeted personalized email messages that stay relevant right up to the moment of engagement. Customers experience in-the-moment personalization based on every interaction they have with brand’s emails messaging.
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