Campaign Management

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Definition

Campaign Management tools support the needs of companies working across multiple channels, whlle focusing on customer experience.

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Subcategories

Campaign Monitoring & Performance

Cross-Channel Campaign Management

Products

Adobe Campaign
By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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AdStage
By AdStage
AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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Adtaxi
By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Alterian Campaign Manager
By Alterian
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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BlueVenn Marketing Platform
By BlueVenn
BlueVenn is a Customer Data Platform that enables you to create and execute flawless cross-sell and up-sell campaigns to increase customer lifetime value. Through the combination of a Single Customer View, analytics and customer journey automation, t...
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Campaign
By Acoustic
Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create con...
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Concep for InterAction
By Concep
Concep for InterAction provides a better user experience incorporating new functionality designed to make life simpler for InterAction users. A newly designed web-tracking feature now gives InterAction users the direct ability to see which campaigns ...
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Connex Analytics
By Rise Interactive
Connex Analytics provides detailed in-channel analysis and cross-channel insights. Whether you are an analyst needing to rapidly troubleshoot an optimization issue, a digital marketing manager exploring how changes in spend across channels will impac...
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CrossCap Promo Planning
By CrossCap
CrossCap Promo Planning is omni-channel ad planning and promotions management software for eCommerce and brick-and-mortar retail promotional plans.
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Dealer.com Advertising
By Dealer.com
Dealer.com Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, dis...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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