Campaign Management

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Definition

Campaign Management tools support the needs of companies working across multiple channels, whlle focusing on customer experience.

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Subcategories

Campaign Monitoring & Performance

Cross-Channel Campaign Management

Products

Adobe Campaign
By Adobe
Adobe Campaign enables marketers to personalize and deliver campaigns across all online and offline channels. Available stand-alone, or as part of the Adobe Marketing Cloud. Includes Triggered Journeys, which enables a series of touchpoints – email, ...
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AdStage
By AdStage
AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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Adtaxi
By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Alterian Campaign Manager
By Alterian
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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Analytics Builder
By Salesforce
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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Applicata
By Applicata
Applicata is comprehensive marketing software featuring end to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
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Automation
By VBOUT
Optimize your customer experience with well-defined automations. Simply drag-and-drop events into a series to visually represent your lead’s journey towards a specific goal from discovery to conversion. You can create automation for webinar signups, ...
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Blueprint
By Model B
Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Model B also offers a unique hybrid...
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Buzz360
By Buzz360
Buzz360 is a marketing automation platform that helps small businesses thrive. Leveraging social and mobile technology, Buzz360 helps generate social referral, user reviews and more.
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Campaign
By Acoustic
Campaign is an AI-powered, SaaS-based digital marketing platform that puts the power of data insights in the hands of the marketer to design more effective campaigns that exceed customer expectations. Use behavioral data from any source to create con...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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