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Campaign Management

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Definition

Campaign Management tools support the needs of companies working across multiple channels, whlle focusing on customer experience.

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Subcategories

Campaign Monitoring & Performance

Cross-Channel Campaign Management

Products

Adobe Campaign
By Adobe
With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want through email, push notification, in-app or any other channel critical to your business. Part of the Adobe Experienc...
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AdStage
By AdStage
AdStage is a marketing automation and ad campaign management platform that enables marketers to build, manage and optimize online campaigns easily and efficiently. Create automated rules for Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, and Li...
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Adtaxi
By Adtaxi
Adtaxi is a campaign management tool that automates campaign planning and optimization, leveraging powerful, customer valuation bidding strategies combined with our proprietary Quantum platform to reverse engineer how to drive consumer traffic to you...
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Affise Reach
By Affise
Affise Reach is a partnership marketing platform that allows brands to directly organize, implement, and measure partnership marketing campaigns without support from a third party. With Affise Reach, marketing teams can search a database of vetted pa...
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Alterian Campaign Manager
By Alterian
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across mult...
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Analytics Builder
By Salesforce
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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Applicata
By Applicata
Applicata is comprehensive marketing software featuring end to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
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Automation
By VBOUT
Optimize your customer experience with well-defined automations. Simply drag-and-drop events into a series to visually represent your lead’s journey towards a specific goal from discovery to conversion. You can create automation for webinar signups, ...
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Autonomous
By INCRMNTAL
Autonomous is a completely omni channel marketing measurement tool. If a marketer is running campaigns on Search, Social, TV, Influencers, OOH or any other medium - Autonomous reports the value of each of the channels.
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Blueprint
By Model B
Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Model B also offers a unique hybrid...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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