Campaign Monitoring & Performance

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Definition

Campaign Monitoring & Performance tools automate both monitoring and reporting for marketers and advertisers. Features of these tools monitor and report out on particular metrics, including clicks, impressions, Click Through Rating Percentage (CTR %), conversions, ad size performance, gender, device type, operating system and site placement. Tools in this category are standalone products and not part of a larger marketing automation platform. 

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Products

Applicata is comprehensive marketing software featuring end to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
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By VBOUT
Optimize your customer experience with well-defined automations. Simply drag-and-drop events into a series to visually represent your lead’s journey towards a specific goal from discovery to conversion. You can create automation for webinar signups, ...
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DataMyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign performance through comprehensive, automated reports. The presentation-ready reports offer a visual representation as well as deta...
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Eletype is a real-time digital assistant designed for search and social media marketing campaigns. Eletype takes a 'no dashboard' approach to marketing analytics by delivering intelligent recommendations and insight via Slack.
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FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a nu...
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Jeto is a tool for Marketo that allows users to automate campaign execution. Jeto enables non-technical people to create and launch marketing campaigns without ever setting foot in Marketo. Using the Marketo API and a structured process, Jeto enables...
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MarketingOne is a marketing services platform that addresses all of an organization's marketing functions step-by-step.
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By HCL
UNICA V12.1 is an integrated, cloud-native marketing automation platform that includes Unica Deliver, Unica Journey, Unica Link and Unica Discover.
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Zilliant Campaign Manager is an application to generate omni-channel campaigns through product, pricing, and sales guided actions. Campaign Manager enables you to scope, filter and prioritize customer-specific actions based on your strategy and poten...
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