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Campaign Monitoring & Performance

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Definition

Campaign Monitoring & Performance tools automate both monitoring and reporting for marketers and advertisers. Features of these tools monitor and report out on particular metrics, including clicks, impressions, Click Through Rating Percentage (CTR %), conversions, ad size performance, gender, device type, operating system and site placement. Tools in this category are standalone products and not part of a larger marketing automation platform. 

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Products

Analytics Builder
By Salesforce
Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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Applicata
By Applicata
Applicata is comprehensive marketing software featuring end to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
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Automation
By VBOUT
Optimize your customer experience with well-defined automations. Simply drag-and-drop events into a series to visually represent your lead’s journey towards a specific goal from discovery to conversion. You can create automation for webinar signups, ...
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Customer Hijacking Prevention
By Namogoo
Namogoo’s Customer Hijacking Prevention technology detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing your customers from being diverted to your competitors. By eliminating unauthorized ads and inva...
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DataMyth
By DataMyth
DataMyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign performance through comprehensive, automated reports. The presentation-ready reports offer a visual representation as well as deta...
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DAXRM
By DAXRM
DAXRM is the first all-in-one digital agency extended relationship management solution — created by marketers, for marketers. With DAXRM you have your entire campaign analytics at your fingertips. Explore PPC, organic and social media campaign pe...
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DM20
By DirectMail2.0, LLC.
DirectMail2.0 is a marketing-based solution designed to seamlessly track the effectiveness of your direct mail campaign while enhancing the results through the integration of digital platforms. Our marketing platform is designed as an Omnichannel Mar...
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Eletype
By Eletype
Eletype is a real-time digital assistant designed for search and social media marketing campaigns. Eletype takes a 'no dashboard' approach to marketing analytics by delivering intelligent recommendations and insight via Slack.
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FoxMetrics
By FoxMetrics
FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a nu...
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Givsly Good Advertising
By Givsly
Good Advertising is a solution that employs a variety of formats to make it easy for advertisers to leverage across their ads – whether it’s video, content or social, when a consumer engages with an ad through a specified action, it triggers a charit...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 16,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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