Campaign Monitoring & Performance

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Definition

Campaign Monitoring & Performance tools automate both monitoring and reporting for marketers and advertisers. Features of these tools monitor and report out on particular metrics, including clicks, impressions, Click Through Rating Percentage (CTR %), conversions, ad size performance, gender, device type, operating system and site placement. Tools in this category are standalone products and not part of a larger marketing automation platform. 

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Products

Eletype is a real-time digital assistant designed for search and social media marketing campaigns. Eletype takes a 'no dashboard' approach to marketing analytics by delivering intelligent recommendations and insight via Slack.
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FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a nu...
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