Campaign Monitoring & Performance

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Definition

Campaign Monitoring & Performance tools automate both monitoring and reporting for marketers and advertisers. Features of these tools monitor and report out on particular metrics, including clicks, impressions, Click Through Rating Percentage (CTR %), conversions, ad size performance, gender, device type, operating system and site placement. Tools in this category are standalone products and not part of a larger marketing automation platform. 

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Products

Eletype is a real-time digital assistant designed for search and social media marketing campaigns. Eletype takes a 'no dashboard' approach to marketing analytics by delivering intelligent recommendations and insight via Slack.
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