Campaign Monitoring & Performance

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Definition

Campaign Monitoring & Performance tools automate both monitoring and reporting for marketers and advertisers. Features of these tools monitor and report out on particular metrics, including clicks, impressions, Click Through Rating Percentage (CTR %), conversions, ad size performance, gender, device type, operating system and site placement. Tools in this category are standalone products and not part of a larger marketing automation platform. 

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Products

Enhance your customer analytics to get smarter about everything. Use powerful channel reporting to track campaign performance and monitor ongoing engagement with website and mobile analytics.
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Applicata is comprehensive marketing software featuring end to end lifecycle management, reports and dashboards for C-level, marketing professionals and data analysts.
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By VBOUT
Optimize your customer experience with well-defined automations. Simply drag-and-drop events into a series to visually represent your lead’s journey towards a specific goal from discovery to conversion. You can create automation for webinar signups, ...
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Namogoo’s Customer Hijacking Prevention technology detects and blocks unauthorized product and promotional ads injected into visitor sessions, preventing your customers from being diverted to your competitors. By eliminating unauthorized ads and inva...
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DataMyth is a SaaS-based reporting analysis platform that helps digital marketers track, improve, and optimize campaign performance through comprehensive, automated reports. The presentation-ready reports offer a visual representation as well as deta...
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Eletype is a real-time digital assistant designed for search and social media marketing campaigns. Eletype takes a 'no dashboard' approach to marketing analytics by delivering intelligent recommendations and insight via Slack.
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FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a nu...
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Namogoo’s holistic platform lets you identify and block malicious content injected to your site, detect the new generation of browser bots and gain complete visibility into all 3rd party services running in your site. The platform includes digital in...
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Jeto is a tool for Marketo that allows users to automate campaign execution. Jeto enables non-technical people to create and launch marketing campaigns without ever setting foot in Marketo. Using the Marketo API and a structured process, Jeto enables...
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Campaign Manager is the tool that allows you to create LinkedIn Ads accounts and campaigns. You can also manage your campaigns, gather reporting on campaign performance, and more. Once you've created a Campaign Manager account, users can Manage accou...
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