Real Time Interaction Management

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Definition

Real-time interaction management (RTIM), defined by Forrester Research, is enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.

Source: Forrester Research

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Products

By Adobe
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign ma...
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As part of Alterian's Adaptive Customer Experience™ Platform, 'Chameleon', Dynamic Decision Engine (DDE) adapts to every customer interaction in real-time with in-the-moment personalization on any channel such as real-time email content or website c...
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The Experian Marketing Suite is a data management solution that unites Experian's customer identity, analytics, and cross-channel marketing solutions providing marketers with the tools to create and deliver intelligent interactions with customers.
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By Infor
Infor Interaction Advisor enables organizations to optimize customer interactions across multiple business units and channels, including web sites, eCommerce, call centers, and other customer touch points. Infor leverages Epiphany Interaction Advisor...
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NICE Real Time Personalization empowers marketers to quickly transform massive amounts of data from every customer interaction into finely-tuned responses relevant to each individual. NICE Real Time Personalization creates a profile of each individua...
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By SAS
SAS Intelligent Decisioning enables you to make the best decisions when interacting with customers, partners, suppliers and employees. Deliver relevant, interactive, real-time decisions based on business rules and sophisticated analytics at scale to ...
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SmartFocus Message Cloud provides rich data, intelligence and the tools for contextually unique engagements, through any digital channel. The solution takes what is known about a visitor and anything additional that can be gleaned to create a message...
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TimenTask is a productivity platform with tools for automating the work process and monitoring the team's progress.
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