Experian is a Dublin-based credit reporting agency. Experian credit reports provide background information on the credit and payment history of individuals and businesses, used by businesses to assess credit risk and decide what level of products or services to offer their customers, and on what terms. In addition, Experian features a number of marketing tools and services such as data appending, designed to provide businesses with a deeper understanding of consumer characteristics using demographic information and Mosaic USA household lifestyle segmentation.
Products and Services
Marketing Function Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Metrics and Insights, Research