Audience Segmentation, Intent & Targeting

< Back to all Categories

Definition

Audience Segmentation & Targeting tools allow marketers to divide their audiences into a homogenous group by demographics, location, and even IP address, in order to fine-tune a message directly to that group. Targeting tools enable marketers to reach the right customer by serving ads to customers based on those segments.

Contribute to this definition

Subcategories

Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
  Compare
By Acquia
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Acquia Digital Commerce deli...
  Compare
By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
  Compare
Actian Avalanche is a hybrid cloud data warehouse designed to deliver high performance and scale across all dimensions – data volume, concurrent user, and query complexity. Its innovative architecture maximizes compute, memory and disk efficiency whi...
  Compare
Activity-based Recommendation Technology (ART) simplifies the search for receptive health audiences by providing an audience engine, an application platform with custom segmentation and targeting capabilities, and a rich analytics solution that deliv...
  Compare
Acuity Live Audiences is a segmentation too enabling marketers to incorporate the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars. Its proprietary Blended Interest Graph technology u...
  Compare
By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
  Compare
By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
  Compare
By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
  Compare
Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
  Compare
Finding more products...
Stay on top of the latest industry technology announcements with our weekly newsletter