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Audience Segmentation, Intent & Targeting

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Definition

Audience Segmentation & Targeting tools allow marketers to divide their audiences into a homogenous group by demographics, location, and even IP address, in order to fine-tune a message directly to that group. Targeting tools enable marketers to reach the right customer by serving ads to customers based on those segments.

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Subcategories

360° Customer View

Audience Data

Audience Segmentation

Buyer Personas

Customer Intelligence

Customer Modeling

Data Management Platform (DMP)

Purchasing Intent

Targeting

Products

4INFO
By 4INFO
4INFO is an identity and engagement solutions company that uses its patented Bullseye ID technology to map all connected devices in a household to consumer data, enhancing marketing insights and targeting. Founded in 2004, it was acquired by Cadent i...
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Acquia Digital Commerce
By Acquia
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Acquia Digital Commerce deli...
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Act! 365
By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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Actian Avalanche
By Actian Corporation
Actian Avalanche is a hybrid cloud data warehouse designed to deliver high performance and scale across all dimensions – data volume, concurrent user, and query complexity. Its innovative architecture maximizes compute, memory and disk efficiency whi...
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ActionIQ CX.AI
By AIQ
CX.AI is a suite of AI-enabled solutions purpose-built for customer experience (CX), marketing, and data teams. CX.AI is an audience co-pilot for marketers, a decisioning engine for personalizing the customer experience, and a GenAI content builder t...
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Active Customer Intelligence Suite
By Beabloo
Beabloo's Active Customer Intelligence Suite (ACIS) is a suite of integrated digital solutions that will allow you to communicate with customers in your establishment, analyze them and build personalized experiences. ACIS incorporates cutting-edge te...
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Activecore Marketing Cloud
By Activecore
Activecore Marketing Cloud allows you to use DMP as a starting point, and then implement, measure, and analyze data all on one platform.
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Acuity Live Audience
By illumin
Acuity Live Audiences is a segmentation too enabling marketers to incorporate the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars. Its proprietary Blended Interest Graph technology u...
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Acxiom Audience Cloud
By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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AdBeacon
By AdBeacon
AdBeacon is a real time ad optimization and attribution SaaS platform that enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time. AdBeacon uses the power of first-party tracking ...
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