Audience Segmentation, Intent & Targeting

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Definition

Audience Segmentation & Targeting tools allow marketers to divide their audiences into a homogenous group by demographics, location, and even IP address, in order to fine-tune a message directly to that group. Targeting tools enable marketers to reach the right customer by serving ads to customers based on those segments.

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Subcategories

Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
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By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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Activity-based Recommendation Technology (ART) simplifies the search for receptive health audiences by providing an audience engine, an application platform with custom segmentation and targeting capabilities, and a rich analytics solution that deliv...
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Acuity Live Audiences is a segmentation too enabling marketers to incorporate the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars. Its proprietary Blended Interest Graph technology u...
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By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
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By ADARA
ADARA Magellan is a travel intelligence platform that extends beyond the web to engage buyers on mobile phones, tablets, social media and video. With Magellan, marketers can reach targeted audiences with relevant, timely messages across devices. ADAR...
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Deliver the best experience for your adblock visitors by providing transparent choices – so they can support the content they love. Set up multiple campaigns to target ad-blocker users. Track your ad-blocker users’ behavior, and measure your return-o...
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Audience Intelligence Platform is an analytics tool that enables marketers to discover unexpected audience insights, inform campaign strategies and seamlessly execute effective campaigns through paid, earned or owned media.
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ADmantX offers a cookie-less solution that tracks trends and news from around the world, performs sentiment analysis, and allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective, targeted online ad campaign...
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