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Audience Segmentation

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Definition

Audience Segmentation tools allow marketers to divide their audiences into a homogenous group by demographics, location, and even IP address, in order to fine-tune a message directly to that group. Tools in the Micro Segmentation group allow marketers to create small categories based upon media use, product usage, communication habits, devices and behavioral and demographic data gathered.

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Products

ActionIQ CX.AI
By AIQ
CX.AI is a suite of AI-enabled solutions purpose-built for customer experience (CX), marketing, and data teams. CX.AI is an audience co-pilot for marketers, a decisioning engine for personalizing the customer experience, and a GenAI content builder t...
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Acuity Live Audience
By illumin
Acuity Live Audiences is a segmentation too enabling marketers to incorporate the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars. Its proprietary Blended Interest Graph technology u...
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Acxiom Audience Cloud
By Acxiom
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right d...
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Adstra Orbits
By Adstra
Adstra Orbits is a lifestyle cluster audience segmentation solution. Adstra Orbits allows marketers to understand the behaviors of their customers and prospects based on local market conditions, including social influences and competitive pressures.
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Alida Insight Community
By Alida
Alida Insight Community, formerly known as Sparq, offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors. Alida Insight Community uses a relationship-based approach to progressiv...
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AmpIQ
By Amperity
AmpIQ is a hub for customer intelligence and activation. AmpIQ offers fresh insights on every customer, smart segmentation, and seamless campaign integration, all in an intuitive point-and-click interface. This makes it easy to connect to the right s...
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App Science TV
By Sabio Mobile
App Science TV is an analytics tool bringing insights to the TV landscape. App Science TV enables users to analyze the app ecosystem, locations, and other consumer behaviors from over 300MM mobile devices to gain deeper insights about an individual’s...
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Aprimo Campaign
By Aprimo
Aprimo Campaign provides Enterprise Campaign Management capabilities from the cloud that allow modern marketers to easily perform deep segmentation on data where it rests (on-premise, hosted, cloud) across multiple sources. These selected and targete...
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APSIS One
By APSIS
APSIS One is a unified customer data platform for personalized marketing. Its features include data unification, strategic analytics, personalization, campaign orchestration, and automation.
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Audience Solutions
By Bombora
Digital Audience Builder enables B2B marketers, agencies, and partners to create custom audience segments using Bombora's database of B2B demographic and intent data segments, or by using their pre-existing account list to reach target audiences acro...
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