Product Overview
Acuity Live Audiences is a segmentation too enabling marketers to incorporate the most recent and relevant audience insights to achieve improved efficiency and effectiveness with your media dollars. Its proprietary Blended Interest Graph technology uses public social media data in order to better understand users online. This audience creation tool allows us to gain a deeper understanding of the person interested in our message by learning about: places they visit, music they listen to, hashtags they use, what they read and what they watch
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