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Little Rock, Arkansas, United States
Company Overview
Acxiom has been helping businesses make smarter marketing decisions for more than forty years. With a focus on deep consumer behavior analytics, Acxiom is a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. Acxiom is a Zeta Global company. Acxiom became a part of IPG (Interpublic Group) in 2018 via acquisition.
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Products and Services

Acxiom Audience Cloud

Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right data, expertly segment it, and quickly distribute audiences across the Acxiom digital partner ecosystem of top publishers, social platforms and programmatic platforms. Audience Cloud delivers access to Acxiom’s vast demographic and predictive data.
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Addressable Advertising

The Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of IPG’s Matterkind. The results-oriented, end-to-end marketing solution is designed to seamlessly connect a brand’s advertising strategies, media buying, campaign execution, and campaign measurement.
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Personicx Prime

Personicx Prime is a syndicated segmentation system to help marketers navigate the complexities of modern consumers’ lives and create campaigns that are truly targeted, personalized and powerful. With innovative dual-cluster assignment capabilities at both the individual and household level, Personicx Prime gives marketers insights to engage diverse consumer personas within a single household in relevant ways. Personicx Prime eliminates ‘one size fits all’ marketing and the disjointed customer experiences that result from treating everyone in a zip code – or even in the same household – the same way.
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