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Acxiom

 
Little Rock, Arkansas, United States
1969
Company Overview
Acxiom has been helping businesses make smarter marketing decisions for more than forty years. With a focus on deep consumer behavior analytics, Acxiom is a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. Acxiom is a Zeta Global company. Acxiom became a part of IPG (Interpublic Group) in 2018 via acquisition.
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Products and Services

Acxiom AbiliTec

 
Acxiom AbiliTec is an identity resolution technology. AbiliTec helps better resolve variations of customer identity over time by unifying online and offline data from disparate sources. AbiliTec linking technology helps hurdle the traditional matching roadblocks by overcoming conventional issues of name and address processing. It helps consistently recognize and link individuals across multiple addresses and multiple name representations available in the marketplace. It also provides the ability to link a consumer across multiple data stores.
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Acxiom Audience Cloud

 
Acxiom Audience Cloud is a first-of-its-kind cross-channel management tool designed to help make 1:1 consumer connections across channels and platforms. The easy-to-use self-service solution allows business leaders and marketers to select the right data, expertly segment it, and quickly distribute audiences across the Acxiom digital partner ecosystem of top publishers, social platforms and programmatic platforms. Audience Cloud delivers access to Acxiom’s vast demographic and predictive data.
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Addressable Advertising

 
Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of IPG’s Matterkind. The results-oriented, end-to-end marketing solution is designed to seamlessly connect a brand’s advertising strategies, media buying, campaign execution, and campaign measurement.
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Personicx Prime

 
Personicx Prime is a syndicated segmentation system to help marketers navigate the complexities of modern consumers’ lives and create campaigns that are truly targeted, personalized and powerful. With innovative dual-cluster assignment capabilities at both the individual and household level, Personicx Prime gives marketers insights to engage diverse consumer personas within a single household in relevant ways. Personicx Prime eliminates ‘one size fits all’ marketing and the disjointed customer experiences that result from treating everyone in a zip code – or even in the same household – the same way.
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Zeta Impact

 
The Zeta Impact cross—channel marketing platform is used by enterprise marketing teams—including the Zeta services teams who support them—to deliver targeted, high-quality marketing that consistently engages customers across channels for improved business results. Formerly Acxiom Impact, Acxiom‘s marketing automation solution for enterprise marketers, Zeta Impact allows you to combine any amount or type of data from any source into actionable, 360-degree views of each customer for greater customer insight.
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