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Omnichannel Marketing

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Definition

Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

Source: Emarsys

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Subcategories

Omnichannel Marketing

Products

Acquia Digital Commerce
By Acquia
Acquia Digital Commerce is a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Acquia Digital Commerce deli...
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Adobe Journey Optimizer
By Adobe
With Adobe Journey Optimizer, part of the Adobe Experience Cloud, you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application — and the entire journey is optimized with intelligent decisio...
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Annum
By Annum
Annum's integrated marketing calendar was purpose built to guide the strategic planning process. It puts the focus on the customer experience by showing all in-market initiatives and tactics across all marketing channels in one holistic calendar view...
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BD myShopi
By BD Logistics
BD myShopi is an omnichannel activation platform. By approaching consumers through different channels – in-home, on the go, in the letterbox and in-store – it makes sure they are inspired to undertake specific actions.
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ChannelNet SiteBuilder
By ChannelNet
ChannelNet SiteBuilder is a proprietary customer data platform (CDP) that integrates with a company's legacy systems, providing a full featured suite of site development and administration tools.
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Dotdigital
By Dotdigital
Dotdigital, formerly Dotmailer, is an omnichannel marketing platform. Marketers may use its drag-and-drop editor to create landing pages and forms, or send out push notifications, SMS and email campaigns. Tools on the platform enable Google and Faceb...
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Doxim Customer Communications Management Platform
By Doxim
The Doxim CCM platform is an integrated SaaS solution that empowers clients to create and deliver business-critical documents and omnichannel personalized communications, engaging customers throughout the entire lifecycle. From acquisition to ongoing...
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eSputnik
By eSputnik
eSputnik is a CRM that enables marketers to collect customer data, segment that data by customer actions and demographics, and message those customers via email, SMS, viber and web-based push notifications.
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Gamooga Second Screen
By Gamooga
Gamooga is an omni-channel customer engagement platform backed by a powerful predictive analytics engine.
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Infor Omni-Channel Campaign Management
By Infor
Infor Omni-channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Craft personalized, single-use, multi-wave and even...
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