Omnichannel Marketing

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Definition

Omnichannel refers to the multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and the experience will be seamless.

Source: Emarsys

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Products

Dotdigital, formerly Dotmailer, is an omnichannel marketing platform. Marketers may use its drag-and-drop editor to create landing pages and forms, or send out push notifications, SMS and email campaigns. Tools on the platform enable Google and Faceb...
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Omnisend is an omnichannel marketing automation platform built for ecommerce. With email marketing at its core, creating beautiful email campaigns is easier than ever before. Using Omnisend's sleek automation, you can personalize your message to cust...
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