Product Overview
Personicx Prime is a syndicated segmentation system to help marketers navigate the complexities of modern consumers’ lives and create campaigns that are truly targeted, personalized and powerful. With innovative dual-cluster assignment capabilities at both the individual and household level, Personicx Prime gives marketers insights to engage diverse consumer personas within a single household in relevant ways. Personicx Prime eliminates ‘one size fits all’ marketing and the disjointed customer experiences that result from treating everyone in a zip code – or even in the same household – the same way.
In a competitive benchmark study conducted by an independent third-party validator, Personicx Prime emerged as the clear leader in system correlation, predictive power and classification accuracy.
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