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Advertising: Buy & Sell

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Definition

Advertising tools for buying and selling enable advertisers to purchase an ad for the best price, via an online auction that is over in mere seconds. Tools in this category include Demand Side Platforms (DSP), which enable users to buy ad impressions via Ad Exchanges. Publishers use Supply Side Platforms to manage their side of the deal, also listed in this category.

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Subcategories

Ad Exchange

Ad Networks/Marketplaces

Demand Side Platform (DSP)

Demand Side Platform (DSP), Video

Programmatic and Direct Buy Advertising

Real-Time Bidding (RTB) and Bid Management

Retargeting

Supply Side Platform (SSP)

Products

Adacado
By Adacado
Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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Adadyn
By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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Adblade
By Adblade
Adblade offers a content-style ad platform for direct-response and brand-awareness campaigns. With the combination of premium inventory, brand-safe assurance, extensive reach and proprietary ad units designed to drive ROI, the platform helps both adv...
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AdCast
By Infillion
AdCast is an all-in-one mobile demand side platform that gives your team full control of ads and media that are viewable, brand-safe, and effective. AdCast’s pre-bid evaluation filters out fraudulent, broken, and otherwise unviewable placements so th...
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AdCasts
By EnvisionX
AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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AdChef
By AdGreetz
AdChef is an advertising automation platform. AdChef ensures delivery of the most engaging and activating ads to the right person, in the right format, at the right time, via a number of channels.
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Adcombi
By Adcombi
Adcombi is a programmatic technology solution for hyperlocal advertising at scale. Their self-service solution enables multi-location brands to advertise online with locally tailored campaigns for each store.
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Adcrowd
By Adcrowd
Adcrowd's retargeting tool is powered by the proprietary Smart Pixel technology, which delivers your ads only to the most interested audiences.
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AddApptr
By AddApptr
AddApptr gives you access to all premium Ad Networks and over 1.000 advertisers via Real Time Bidding (RTB) as well as premium ad servers. Get the maximum $$$ out of your ad inventory – AddApptr will optimize revenues for you.
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Addressable Advertising
By Acxiom
The Addressable Advertising suite integrates Acxiom’s privacy-compliant data, data management and identity capabilities with the expert media tradecraft capabilities of IPG’s Matterkind. The results-oriented, end-to-end marketing solution is designed...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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