Advertising: Buy & Sell

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Definition

Advertising tools for buying and selling enable advertisers to purchase an ad for the best price, via an online auction that is over in mere seconds. Tools in this category include Demand Side Platforms (DSP), which enable users to buy ad impressions via Ad Exchanges. Publishers use Supply Side Platforms to manage their side of the deal, also listed in this category.

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Subcategories

Products

By [24]7
[24]7 Predictive Search Bidding combines big data analysis with high frequency bidding to enhance efficiency and turbocharge customer acquisition profitability. Plus, it integrates seamlessly with your existing system to optimize every bid, and every...
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comScore Activation is a suite of pre-bid audience and content segments that enables clients to reach the right person in the right place with the right message. Powered by flagship products and proprietary contextualization technology, comScore Acti...
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Adacado is a powerful and flexible Real-Time Creative (RTC) advertising platform designed expressly for agencies and DSP partners. The platform combines the science of programmatic media buying with upstream offer data and the art of creative.
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By Adadyn
Adadyn is a programmatic advertising platform designed to simplify custom ad creation for retargeting campaigns, and programmatic placement of ads on desktop and mobile devices.
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Adblade offers a content-style ad platform for direct-response and brand-awareness campaigns. With the combination of premium inventory, brand-safe assurance, extensive reach and proprietary ad units designed to drive ROI, the platform helps both adv...
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By Gimbal
AdCast is an all-in-one mobile demand side platform that gives your team full control of ads and media that are viewable, brand-safe, and effective. AdCast’s pre-bid evaluation filters out fraudulent, broken, and otherwise unviewable placements so th...
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AdCasts is powerful, yet easy-to-use self-serve DSP. This "ready-to-go” robust SaaS platform makes it easy for advertisers to get set up with programmatic advertising without having to allocate resources to build a platform themselves. Sophisticated ...
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Adcrowd's retargeting tool is powered by the proprietary Smart Pixel technology, which delivers your ads only to the most interested audiences.
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Adelphic is a cross-device demand side platform (DSP) that provides an enterprise-ready solution for agencies, brands and other large media buyers that want better engagement with mobile consumers. There are three components to Adelphic's platform: C...
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By AdEx
AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc. AdEx is completely transparent...
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