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Demand Side Platform (DSP), Video

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Definition

Using a Demand Side Platform (DSP) advertisers buy and manage all of their various advertising through one central interface for video. The DSP automatically bids on ad impressions from an Ad Exchange. DSPs for video also integrate with Data Management Platforms (DMPs) and Ad Exchanges.

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Products

BidTheatre
By BidTheatre
BidTheatre is a Demand Side Platform (DSP) built for banner and video campaigns, that enables marketers to target and analyze digital audiences across all devices. Automatically detect malicious tags, block non-human traffic, and filter low quality u...
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Delta Projects
By Delta Projects
The Delta Projects platform (DSP + DMP + Ad Server + Big Data) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine le...
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Tremor Video DSP
By Taptica
Tremor Video DSP is the leading programmatic video platform built for storytelling, matching advertisers with their desired audiences—wherever they may be. Through custom video experiences delivered across all screens including mobile, tablet, and Co...
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Verizon DSP
By Verizon Media
Verizon Media DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.
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Xandr Invest
By Xandr
Xandr Invest is a Demand Side Platform (DSP). With exclusive AT&T consumer insights, direct access to brand safe inventory across screens, and more ways to transact, Xandr Invest is the solution needed to connect with engaged consumers and drive busi...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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