Company Overview
Xandr is AT&T’s advertising marketplace and analytics company. Formerly AT&T AdWorks, has combined assets, including data insights, premium content, powerful technology, and scaled direct-to-consumer distribution that enable advertising for brands, publishers, and consumers. In 2022 Xandr was acquired by Microsoft.
Xandr Invest is a Demand Side Platform (DSP). With exclusive AT&T consumer insights, direct access to brand safe inventory across screens, and more ways to transact, Xandr Invest is the solution needed to connect with engaged consumers and drive business results.
Xandr Monetize is a strategic selling platform that enables media companies to unlock the full value of their advertising inventory and improve the experience for consumers. Xandr is uniquely positioned to offer the scaled, streamlined buying and selling platform the industry needs and to shape TV and digital media monetization in the future.
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