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Supply Side Platform (SSP)

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Definition

Using a Supply Side Platform (SSP) publishers manage and sell online ad space. The SSP integrates with an online Ad Exchange, from which it receives bids for space.

 

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Products

Ads Manager
By GroundTruth
Ads Manager allows you to buy and manage all of GroundTruth's available advertising products in a single, easy-to-use platform. And, with readily accessible reporting and analytics, you can track and optimize your campaigns in just seconds. Self-serv...
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Adtelligent
By Adtelligent Inc.
Adtelligent is a sell side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display and video, header wrapper capabilities, and outstream functionality into one holi...
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Adtelligent Supply Side Platform
By Adtelligent
VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of...
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ADYOULIKE
By ADYOULIKE
ADYOULIKE is a server-to-server (S2S) supply-side platform (SSP) and native technology platform that enables brands to scale native advertising campaigns cross premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketp...
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Audience Encore
By PubMatic
PubMatic Audience Encore enables publishers to set up a private marketplace (deal ID) with buyers that includes their audience data which allows buyers to target the audience segment both on that publisher’s site and across the open web. The deal ID ...
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BidSwitch
By IPONWEB
BidSwitch is an ad solution providing a central infrastructure and standard for more than 200 supply and demand technology partners to connect and trade media across the display, mobile, video and native ecosystems, all through a single technical int...
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Broadsign Reach
By Broadsign
Broadsign Reach is a supply-side platform (SSP) built for digital out-of-home signage. Publishers and media owners can generate more revenue from their networks with programmatic advertising sales; advertisers and media buyers can boost their campaig...
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Commerce Grid
By Criteo
Commerce Grid is a first-of-its-kind supply-side platform (SSP) purpose-built for agencies and publishers looking to efficiently connect media and commerce with programmatic. Commerce Grid harnesses the power of commerce to maximize publisher revenue...
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Finteza Website and Application Analytics
By Finteza Ltd
Finteza website and application analytics is a tool for marketing data analytics. Advanced botnet analysis, complex user behavior analysis, accurate tracking technology and unique accounting algorithms enable Finteza to detect low-quality traffic.
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IndustryBrains
By IndustryBrains
IndustryBrains is an ad solution providing additional revenue streams for publishers and site-specific targeting opportunities for brand advertisers. The technology enables vertically focused publishers to monetize Web sites while allowing advertiser...
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