Activate is an end-to-end supply path optimization (SPO) solution that allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

PubMatic Audience Encore enables publishers to set up a private marketplace (deal ID) with buyers that includes their audience data which allows buyers to target the audience segment both on that publisher’s site and across the open web. The deal ID approach gives publishers more control, better match rates and protects them from data leakage. Publishers using Audience Encore can monitor performance and how buyers are using their data in real time, and they can benchmark advertisers’ use of their data compared to their own.

Identity Hub is an enterprise, ID-agnostic identity management solution. Identity Hub extends the preferred open-source, Prebid User ID module, to solve publishers’ need to prioritize adopting the major and broadest ID partners with the enterprise management capabilities and dedicated support required to efficiently increase ad revenue, all at no additional cost. Manage implementation and configuration of partner IDs through an intuitive UI, without the need for valuable developer resources.

Connect is a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Connect combines many of the preferred signal approaches into one platform, including known identity, first- and second-party data, contextual signals, seller-defined audiences, and modeled audiences. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem’s transition away from the third-party cookie.