Audience Encore

Product Overview
PubMatic Audience Encore enables publishers to set up a private marketplace (deal ID) with buyers that includes their audience data which allows buyers to target the audience segment both on that publisher’s site and across the open web. The deal ID approach gives publishers more control, better match rates and protects them from data leakage. Publishers using Audience Encore can monitor performance and how buyers are using their data in real time, and they can benchmark advertisers’ use of their data compared to their own.

Audience Encore also offers publishers an alternative to selling their valuable audience data in a third-party marketplace or a DSP’s data marketplace.