Marketing Automation Platform for Publishers (MAPP)

Product Overview
Marketing Automation Platform for Publishers (MAPP) serves as a control panel that provides a single view into advertiser relationships across every screen, every channel and every format. Through workflow automation, real-time analytics and yield management, PubMatic enables publishers to make smarter, faster decisions that drive revenue and streamline operations.

• Real-Time Bidding (RTB) allows publishers and media buyers to evaluate the attributes of each impression to determine its precise value, optimizing yield and maximizing revenue.
• Our media partners, such as demand side platforms, ad exchanges, ad networks, agencies and agency trading desks, have access to a global roster of over 40 of the comScore Top 100 publishers through PubMatic's platform.
• Analytics revolutionizes enterprise level digital analytics by enabling publishers and buyers to make smarter business decisions by providing real-time analytics, actionable intelligence, and ease of use reporting that results in superior real-time optimization and increased revenues.
• Non-cookie technology that allows media buyers to deliver behavioral targeting and frequency capping across mobile inventory.
• Revolutionizes the native advertising ecosystem by unifying the requirements of native programmatic for buyers and sellers to ensure scalability, standardization and improved consumer engagement.
• Video content is the most efficient and direct way to strengthen consumer engagement and extend audience reach, and as the most recent addition to our One Platform solution

PubMatic is the only software company that has created a marketing automation platform that serves your unique needs.