Product Overview
Connect is a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Connect combines many of the preferred signal approaches into one platform, including known identity, first- and second-party data, contextual signals, seller-defined audiences, and modeled audiences. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem’s transition away from the third-party cookie.
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