Customer Intelligence

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Definition

Customer Intelligence tools are data and analytics tools which provide marketers a clear view of customers. Tools may include cross-channel scoring and may be paired with personalization tools.

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Products

By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
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Metrilo is a customer intelligence and marketing platform that gathers and analyzes eCommerce data, tracks channel performance and calculates ROI. eCommerce companies can focus marketing spend on highly active visitors, and stop wasting money on visi...
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