Customer Intelligence

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Definition

Customer Intelligence tools are data and analytics tools which provide marketers a clear view of customers. Tools may include cross-channel scoring and may be paired with personalization tools.

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Products

Adara Data Co-Op
By ADARA
Adara Data Co-Op is a customer intelligence tool that provides the travel and tourism industry with greater visibility into the needs and wants of in-market travel consumers. The Adara travel intelligence platform and proprietary technology is fueled...
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Alida Sparq
By Alida
Alida Sparq offers customers the best source of continuously updated insights about customer preferences, priorities, and buying behaviors. Alida Sparq uses a relationship-based approach to progressively profile and segment customers at every interac...
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Crobox Customer Intelligence
By Crobox
Crobox Customer Intelligence is a tool to enable marketers to see you how different customer segments behave on a website.
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Fiind
By fiind
Fiind is a customer intelligence platform. It includes the Smart Signals Store (allowing you to gain access to millions of customer signals), Smart Analytics (for actionable and contextual insights), and Smart Automation (integrating marketing automa...
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Flux Audience Platform
By Lifesight
Flux Audience Platform is a customer analytics platform that enables brands seeking to leverage massive consumer intelligence data while in compliance with privacy standards and laws. Using artificial intelligence for brands, agencies and Out-of-Home...
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Fuel Cycle
By FUEL CYCLE
Fuel Cycle customer intelligence platform that leverages a research cloud combining both qualitative and quantitative data to power real-time business decisions. The Fuel Cycle Progressive Profiling Engine unifies research community member data from ...
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IgnitionOne Customer Intelligence Platform
By IgnitionOne
IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels using a data-driven approach. By focusing on cross-channel scoring and robust personalization, IgnitionOne’s tech...
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Metrilo
By Metrilo
Metrilo is a customer intelligence and marketing platform that gathers and analyzes eCommerce data, tracks channel performance and calculates ROI. eCommerce companies can focus marketing spend on highly active visitors, and stop wasting money on visi...
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Pega Value Finder
By Pegasystems
Pega Value Finder, a product within the Customer Decision Hub, proactively identifies underserved customers and suggests ways to design more relevant actions, offers, and messages that add real value, increase customer loyalty, and drive long-term gr...
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Swarm
By CloudCommerce
SWARM, analyzes a robust mix of audience data to help businesses find who to talk to, what to say to them, and how to motivate them to take meaningful action. We do this by applying advanced data science, behavioral science, artificial intelligence, ...
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About

CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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