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TV Advertising

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Definition

Tools in this category help streamline and automate buying and selling of TV advertisements across all devices that now deliver TV content.

 

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Products

4INFO
By 4INFO
4INFO is an identity and engagement solutions company that uses its patented Bullseye ID technology to map all connected devices in a household to consumer data, enhancing marketing insights and targeting. Founded in 2004, it was acquired by Cadent i...
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605 Drive
By 605
605 Drive is a tablet-based web application that uses anonymized and aggregated subscriber viewing data combined with third-party consumer data to target specific consumer attributes and generate plans in real time.
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Activate
By PubMatic
Activate is an end-to-end supply path optimization (SPO) solution that allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.
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AdAmp
By AdAmp
AdAmp is a one-stop TV advertising tool, custom tailored for small businesses and agencies, that will allow you to run ads on leading US TV platforms. Advertisers have the ability to set flexible budgets, have confidence in connecting with their targ...
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Addressable TV
By Neodata Group
Addressable TV is the first step towards Programmatic TV, as it allows to target TV advertising individually, in real time, increasing the value of your inventory and enabling you to monitor campaign performance with unprecedented precision.
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AdGear
By AdGear
AdGear is a TV advertising platform. Numerous integrations with data providers, coupled with the exclusive Samsung TV data allows marketers to reach consumers with more accurate precision, on- and off-TV.
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Admo.tv
By Admo.tv
Admo.tv is a TV monitoring and analytics suite. Thanks to its patented technologies, Admo.tv detects all TV spots in real time and identifies the audience who reacted to them by visiting their website/mobile app.
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ADvantage
By TVSquared
TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest respo...
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AttnX
By Infillion
AttnX is a connected TV advertising value-exchange ad experience product built for connected TVs, desktop, and mobile that secures consumers’ opt-in interest and respects their time and attention, before the ad experience begins. AttnX was built to b...
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BrandDiscovery
By Wurl
BrandDiscovery is a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real time.
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