TV Advertising

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Definition

Tools in this category help streamline and automate buying and selling of TV advertisements across all devices that now deliver TV content.

 

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Products

By 4INFO
4INFO is a targeting tool using both home and mobile data to reach customers. 4INFO uniquely gives you the ability to accurately target consumers across all of their screens at unprecedented scale, and then provide full funnel measurement to evaluate...
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By 605
605 Drive is a tablet-based web application that uses anonymized and aggregated subscriber viewing data combined with third-party consumer data to target specific consumer attributes and generate plans in real time.
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Addressable TV is the first step towards Programmatic TV, as it allows to target TV advertising individually, in real time, increasing the value of your inventory and enabling you to monitor campaign performance with unprecedented precision.
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By AdGear
AdGear is a TV advertising platform. Numerous integrations with data providers, coupled with the exclusive Samsung TV data allows marketers to reach consumers with more accurate precision, on- and off-TV.
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TVSquared ADvantage gives advertisers the “who, what, when and where” of TV campaign performance. By analyzing same-day spot and response data, ADvantage provides immediate and actionable insights to improve TV efficiency and drive the greatest respo...
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The Alphonso TV Data Cloud provides powerful TV retargeting, measurement and attribution services for brands, networks and agencies. Alphonso's technology is built to improve TV ad metrics and bridge the gap between TV and digital.
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BrightLine creates, delivers, and measures dynamic ads across the entire Advanced-TV landscape using our proprietary Build-Once- Run-Everywhere platform.
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Cadent is an independent platform for advanced TV advertising and monetization. Cadent Advanced TV Platform makes sense of today's complex ecosystem of advertisers, data partners, and inventory channels. Whether you're on the buying side or the selli...
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By clypd
Clypd is an advertising platform selling time on television. Clypd tools enhance existing sales channels for television brands to introduce new revenue sources. At its core, clypd builds feature sets on an algorithmic, data-driven foundation that all...
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By Piksel
Fuse Metadata Manager enables you to manage complex editorial workflows for broadcast and OTT advertising. Fuse Metadata Manager enables marketers who wish t consolidate their metadata into a single, coherent, low latency dataset, creating a highly a...
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