4INFO

Product Overview
4INFO is an identity and engagement solutions company that uses its patented Bullseye ID technology to map all connected devices in a household to consumer data, enhancing marketing insights and targeting. Founded in 2004, it was acquired by Cadent in 2020 to expand cross-screen TV capabilities for national advertisers.

4INFO is an identity and engagement solution that utilizes its Bullseye ID technology to map connected devices in a household to consumer data, enabling precise cross-device targeting for marketers. The platform offers features such as predictive audience targeting, sales measurement, and data activation, allowing advertisers to optimize campaigns across multiple screens and measure their effectiveness.