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Definition

Tools in this category help marketers reach the right customer by serving ads to customers based on demographics, geolocation, device or IP address.

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Products

4INFO
By 4INFO
4INFO is an identity and engagement solutions company that uses its patented Bullseye ID technology to map all connected devices in a household to consumer data, enhancing marketing insights and targeting. Founded in 2004, it was acquired by Cadent i...
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Act! 365
By Act!
Act! Essentials helps you easily consolidate and manage contacts, activities, notes, and history, and connect with prospects and customers in one organized place, accessible from anywhere.into group initiatives
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AdBeacon
By AdBeacon
AdBeacon is a real time ad optimization and attribution SaaS platform that enables online advertisers, especially Facebook marketers to use their own data to accurately target advertisers in real time. AdBeacon uses the power of first-party tracking ...
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ADmantX
By ADmantX
ADmantX offers a cookie-less solution that tracks trends and news from around the world, performs sentiment analysis, and allows publishers, ad networks and exchanges, brand managers and agencies to develop more effective, targeted online ad campaign...
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Adobe Target
By Adobe
Adobe Target is the Adobe Experience Cloud solution that provides what you need to tailor and personalize customers' experiences. Target helps test, personalize, and optimize mobile app experiences based on user behavior and mobile context. You can ...
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Advertising Accelerator with Watson
By IBM
IBM Advertising Accelerator with Watson is a targeting platform for advertisers. Advertising Accelerator with Watson is a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to...
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Affinity Answers
By Affinity Answers
Affinity Answers is a targeting tool to enables brands to target new, light or lapsed buyers. Affinity Answers scores social media users to reveal and target untapped brand populations. Drive further engagement by expanding keyword inventory and anal...
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Audience Targeting
By GroundTruth
GroundTruth's Audience Targeting solution allows you to target three types of audiences for more effective customer acquisition. Location Audiences are people who have visited a specific brand or category within a specified timeframe up to 90 days. B...
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Bazaarvoice Advertising
By Bazaarvoice
Bazaarvoice Advertising is an advertising platform that offers first-party data and targeting capabilities. The solution enables users to reach web and mobile shoppers who have read reviews in their category, brand or product.
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Big Picture
By Big Picture
Big Picture allows you to collect and manage all your data with one simple interface. With Big Picture's unique point-and-click system, it's now possible to set up your whole stack without any help from engineering. Easily trigger marketing automatio...
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