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Armonk, New York, United States
Company Overview
International Business Machines Corporation (IBM) is a well-known worldwide information technology (IT) company. IBM provides products and services that span the breadth of IT needs, including marketing and merchandising solutions such as multi-channel campaign management, integrated marketing management and web analytics.
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Products and Services

Advertising Accelerator with Watson

IBM Advertising Accelerator with Watson is a targeting platform for advertisers. Advertising Accelerator with Watson is a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.
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Cloud Pak for Data

IBM Cloud Pak for Data (formerly IBM Cloud Private for Data) is a new kind of data and analytics platform with built-in governance. It simplifies and unifies how you collect, organize and analyze data to accelerate the value of data science and AI. This multicloud platform delivers a broad range of core data microservices, with the option to add more from a growing services catalog. Experience greater flexibility, security and control, and the benefits of the cloud without having to move your data.
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Cloud Pak for Security

IBM Cloud Pak for Security tool that searches and translates security data from a variety of sources across a multi-cloud IT environment. IBM Cloud Pak for Security installs on premises, private cloud or public cloud. IBM Cloud Pak for Security can connect data sources to uncover hidden threats and help make better risk-based decisions, while leaving the data where it resides. Through the use of open standards and IBM innovations, clients can access IBM and third-party tools to search for threat indicators across any cloud or on-premise location.
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IBM App Connect

IBM App Connect is a powerful all-in-one tool for easily connecting apps, integrating data, building APIs and acting on events. Thousands of businesses rely on IBM App Connect to instantly connect applications, data, heritage systems and modern technologies through a variety of integration styles — from traditional service-oriented architectures to modern, agile and event-driven ones — virtualizing access to data wherever it lives for exposure as APIs.
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IBM BigInsights

IBM BigInsights is a complete solution designed to scale analytics quickly and easily. Available on-premises, on-cloud, and integrated with other systems in use today. IBM BigInsights helps users integrate SQL, noSQL, and other data types with Hadoop quickly and easily to enable self-service data access and optimize insight.
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IBM Campaign

IBM Campaign provides multi-channel campaign management enabling users to plan, design, execute, measure, and analyze multiwave, omni-channel, and highly personalized marketing campaigns.
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IBM Cognos Analytics

IBM Cognos Analytics is a business intelligence solution offering self-service that guides users in generating insights from data for impressive and effective presentation.
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IBM Contact Optimization

IBM Contact Optimization is a contact management and optimization solution that ensures that customers receive the most relevant and profitable offers while minimizing customer contact fatigue.
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IBM Content Recommendations

IBM Content Recommendations presents the most relevant, effective and timely content to website visitors. This software automatically delivers the most targeted content based on each visitor’s current and historical interests, the wisdom of the crowd, and programmable business rules.
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IBM Digital Asset Management

IBM Digital Asset Management provides a powerful customer interaction platform for e-commerce. It can be used by companies of all sizes, to promote their products online. IBM Digital Asset Management provides easy-to-use tools for business users to centrally manage the digital assets like documents and images that are associated with a product. Business users can manage digital assets that are required for a product promotion online. IBM Digital Asset Management for MDM catalog solution helps manage digital assets in a catalog with customization and extensions quickly. For example, if a product camera is being promoted online, all the images that are created to promote the camera can be managed under a catalog.
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IBM Hybrid Cloud

Hybrid cloud on IBM Z empowers your digital transformation through an open, secure platform. Protect your cloud data with industry-leading security, speed time-to-revenue and empower app deployment with an open software stack. All on a stable infrastructure that scales with your business.
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IBM Hyperledger Fabric

Hyperledger Fabric has become the de-facto standard for enterprise blockchain platforms. It offers a unique approach to consensus that enables performance at scale while preserving privacy to deliver an interoperable network-of-networks. Through open source and open governance, it features innovative new capabilities hardened for use by businesses, ushering in a new era of trust, transparency and accountability.
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IBM Identity Resolution

IBM Identity Resolution helps any organization solve business problems related to recognizing true identity. Identity Resolution solves the problem of recognizing "Who is Who?" by resolving inconsistent, ambiguous identity and attribute information into a single resolved entity across multiple data sets, and despite deliberate attempts misrepresent individual identity.
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IBM InfoSphere Federation Server

IBM InfoSphere Federation Server creates a consolidated view of data to support key business processes and decisions. Access and integrate diverse data and content sources as if they were a single resource - regardless of where the information resides.
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IBM InfoSphere Information Analyzer

IBM InfoSphere Information Analyzer provides data quality assessment, data quality monitoring and data rule design and analysis capabilities. This software helps you derive more meaning from your enterprise data, reduces the risk of proliferating incorrect information, facilitates the delivery of trusted content, and helps to lower data integration costs.
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IBM InfoSphere Information Server

IBM InfoSphere Information Server is a data integration platform which includes a family of products that enable you to understand, cleanse, monitor, transform and deliver data, and to collaborate to bridge the gap between business and IT. InfoSphere Information Server provides massively parallel processing (MPP) capabilities to deliver a highly scalable and flexible integration platform that handles all data volumes, big and small. The system provides built-in transformation functions and a common metadata framework that increases efficiencies. It also offers multiple options for delivering data – bulk ETL (extract, transform and load), virtual (federated) and incremental (data replication). Delivers data integration as part of a private or public cloud or integrates on-premises data with a cloud environment.
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IBM InfoSphere Master Data Management

InfoSphere MDM manages master data for single or multiple domains – customers, patients, citizens, suppliers, locations, products, services offerings, and accounts – for improving application & business process effectiveness.
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IBM InfoSphere QualityStage

IBM InfoSphere QualityStage is a foundational component for data quality and information governance initiatives. It helps users to create and maintain consistent views of key entities including customers, vendors, locations and products. This lets users investigate, cleanse and manage the data.
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IBM Interact

IBM Interact is a real-time interaction management solution that uses current behavior, historical profile data, marketer defined rules and logic, and cognitive self-learning to provide the optimal communication during customer interactions. The solution automates personalized, omni-channel marketing strategies across inbound touchpoints, including websites, mobile, call centers and kiosks.
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IBM Journey Designer

IBM Journey Designer is software that allows users to begin creating journey maps in minutes. Marketing, sales and customer service can collaboratively visualize cross-channel journeys, set common marketing goals and design tailored customer experiences for dozens of priority segments in a user-friendly, drag-and-drop interface.
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IBM LIVEmail is a closed loop email marketing system that links online profiles of visitor and customer activity with an email vendor. These capabilities can help provide the direct marketing tools necessary to align products and services to their behaviors.
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IBM Markdown Optimization

IBM Markdown Optimization uses science and demand forecasting to help design markdown plans with optimal timing and depth. The solution helps optimize profitability and meet inventory on-hand objectives for virtually every clearance item in stores and online.
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IBM Marketing Catalyst

IBM and Adobe have partnered to create IBM Marketing Catalyst — a cloud-based marketing transformation solution curated specifically for healthcare and life sciences. IBM Marketing Catalyst brings together market-leading Adobe Experience Cloud™ products that are pre-configured for faster deployment, HIPAA-ready architecture to secure protected health information (PHI), and Watson™ AI to extract deep patient and consumer insights.
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IBM Marketing Cloud

IBM Marketing Cloud is a cloud-based digital marketing provider that offers email marketing, lead-to-revenue management and mobile engagement solutions. IBM Marketing Cloud uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in real time. IBM Marketing Cloud powers the delivery of exceptional experiences for customers across the buyer journey by leveraging key data, providing analytical insights and automating relevant cross-channel interactions. Formerly Silverpop.
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IBM Marketing Operations

IBM Marketing Operations is an enterprise marketing operations software that provides control over marketing budgets and processes. The solution helps marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration.
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IBM Mobile Push Notification

IBM Mobile Push Notification provides a flexible environment for creating notification campaigns that engage mobile app users at the optimal time and place. Target communications based on business rules, current segmentation, customer relationship management (CRM) data and customer behavior including current and historical locations.
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IBM Notes

IBM Notes is the email client software that gives teams access to email, calendar and contact management capabilities, and seamlessly integrates IBM collaboration tools and IBM Domino business applications. With an improved user experience and enhancement of essential mail features, IBM Notes 10 transforms your everyday email into an operational center and becomes even more essential to how your teams work. Formerly Lotus Notes.
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IBM Opportunity Detect

IBM Opportunity Detect improves cross-sell and customer retention rates through a better understanding of emerging customer behavior over time. It helps marketers build sophisticated event marketing programs that trigger personalized outbound communications quickly and with less effort.
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IBM Predictive Customer Intelligence

IBM Predictive Customer Intelligence personalizes the customer experience by making recommendations that are most relevant to each unique customer based on their buying behavior, web activity, and social media presence. Using automation, this integrated software solution gathers customer information from multiple internal and external sources and models customer behavior. Scoring then provides customized actions that can be taken to provide the right offer to the right customer at the right time.
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IBM Price Management

IBM Price Management is designed to help retailers improve execution and compliance with their pricing strategy.The solution dramatically boosts efficiency by automating retailers’ most cumbersome, time-consuming pricing tasks.
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IBM Price Optimization

IBM Price Optimization is an analytics tool that enables retailers to deliver optimized base or everyday prices across store and online channels to achieve their sales, volume, profit and price image objectives for regular, everyday items.
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IBM Promotion Optimization

IBM Promotion Optimization is a comprehensive solution for managing virtually the entire promotions process, from collaborative promotion planning and deal management to in-flight and post-event analysis. The solution uses advanced consumer demand management science to help retailers develop promotional offers and placement that maximize the total store impact across categories.
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IBM Security Identity Governance and Intelligence

IBM Security Identity Governance and Intelligence (IGI) delivers a business-centric approach to Identity Management and Governance. It empowers business and IT to work together to meet regulatory compliance and security goals across enterprise applications and data. IGI covers enterprise user lifecycle management, access risk assessment and mitigation, certification, password management as well as powerful analytics and reporting to enable business to make the right decisions on enterprise access.
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IBM SmartCloud Data Virtualization

IBM® SmartCloud Data Virtualization enhances data protection within a managed services environment by providing virtually instant recovery of critical data without generating multiple copies. One copy can be used for backup, server replication, application recovery, test or development use cases.
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IBM SPSS Statistics is an integrated family of products that helps to address the entire analytical process, from planning and data collection to analysis, reporting and deployment. With more than a dozen fully integrated modules to choose from, users can find the specialized capabilities needed to increase revenue, outperform competitors and make better decisions.
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IBM Sterling Order Management

IBM Sterling Order Management provides order orchestration through a centralized inventory, order promising and fulfillment hub to support omni-channel fulfillment. It helps enterprises increase fill rates and inventory turns, reduce markdowns, improve customer loyalty and increase share of wallet. The Sterling Order Management system enables you to make better decisions about how to promise and fulfill customer orders, resulting in improved profitability and customer satisfaction.
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IBM Watson

IBM Watson is the AI-driven analytical software that can understand all forms of data, interact naturally with people, and learn and reason at scale. Watson is available as a set of open APIs and SaaS products. With Watson, you can analyze and interpret all of your data, including unstructured text, images, audio and video. You can provide personalized recommendations by understanding a user's personality, tone, and emotion. IBM Watson is named for IBM's founder, Thomas J. Watson.
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IBM Watson Ads Builder

IBM Watson Ads Builder is a bot-builder that enables marketers to use conversational marketing. Using AI-enabled Natural Language processing tools, IBM Watson Ads Builder comes with Pre-trained Industry Content Kits a Easy Edit Mode for quick dialogue customization, an Advanced Edit Mode for conversation enrichment and Content Auto-Discovery features.
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IBM Watson Analytics

Watson Analytics is a smart data analysis and visualization service that quickly discovers patterns and meaning in data. With guided data discovery, automated predictive analytics and cognitive capabilities such as natural language dialogue, users can interact with data conversationally to get answers.
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IBM Watson Commerce Insights

IBM Watson Commerce Insights empowers merchandisers, product managers and marketers with powerful insights into how the business is performing and where to focus and take action. Through a contextual experience, business users are taking action based on informed online merchandising decisions to win business, build customer loyalty and drive profits.
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IBM Watson Data Kits

IBM Watson Data Kits provide pre-trained data from different industries and domains, offered as APIs for easy integration into your cognitive solution. They can inform a customer service application about the specialized billing terms of a particular industry, for example, or enable a travel application to suggest points of interest for a particular location. The overall result is that they can accelerate development of cognitive solutions from months to minutes, speeding the delivery of better business outcomes.
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IBM Watson Explorer

Watson Explorer is a cognitive search and content analysis platform that leverages built-in machine learning and natural language processing. Search and analyze structured, unstructured, internal, external and public content to uncover trends and patterns that improve decision-making, customer service and ROI.
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IBM Watson Knowledge Studio

IBM Watson Knowledge Studio is a cloud-based application that enables developers and domain experts to collaborate and create custom annotator components for unique industries. These annotators can identify mentions and relationships in unstructured data and be easily administered throughout their lifecycle using one common tool.
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IBM Watson Marketing Insights

IBM Watson Marketing Insights provides cognitive recommendations designed to help marketers understand and anticipate customer behaviors. Formerly known as IBM Predictive Customer Analytics, new cognitive Watson technology has enhanced the predictive power. It recommends prioritized target audiences based on key predictors.
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IBM Watson Virtual Agent

Watson Virtual Agent is a customer engagement tool that offers a cognitive, conversational self-service experience that can provide answers and take action. Customize Watson Virtual Agent to fit specific business needs, provide custom content and match the business brand.
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IBM Web Content Manager

IBM Web Content Manager is designed to accelerate digital content development and deployment through all digital channels. This web experience management software enables users to create, manage and publish content while IT retains control.
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IBM Websphere Commerce

IBM WebSphere Commerce is an omni-channel commerce platform that gives users the customer and business insight needed to engage shoppers as individuals with personalized content and offers, deliver mobile optimized experiences and more quickly respond to market opportunities.
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WeatherFX for IBM Watson Campaign Automation

WeatherFX for IBM Watson Campaign Automation combines the power of weather intelligence from The Weather Company with a cross-channel digital marketing platform, allowing marketers to better anticipate and impact consumer decision making.
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Connect with IBM

Marketing Function Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Productivity

Product Category Customer Lifecycle Management (CLM) Behavioral Analytics: Customers , Behavioral Analytics: Multichannel , Mobile Analytics , Predictive Analytics & Modeling Business Intelligence (BI) Platform , Data Mining , Data Visualization & Presentation , Geographic Information System (GIS) Multi-Touch Attribution 360° Customer View , Audience Segmentation , Customer Modeling , Targeting Blockchain for Enterprise Budgeting and Financial Management Partner Relationship Management (PRM) Content Management System (CMS) Content Discovery Chat Bots Customer Journey Mapping , Lead-to-Revenue Management (L2RM) Knowledge Bases & FAQ Generators Deep Learning Digital Asset Management (DAM) platforms Business Email Platforms , Email Platforms Embedded with Marketing Automation and CRM Systems Big Data Solutions , Data Virtualization , Master Data Management Customer Identity Resolution and Management , Customer Registration Data Integration , Integration Platform as a Service (iPaaS) AI Speech Recognition , Machine Learning Data Quality & Cleansing Marketing Automation Platforms for Mobile Tools , Marketing Automation Platforms using Multiple Channels , Marketing Automation Platforms with Behavioral Tracking Tools , Marketing Automation Platforms with Customer Engagement Reporting Tools , Marketing Automation Platforms with Email tools , Marketing Automation Platforms with Lead Nurturing Tools Marketing Resource Management (MRM) Platforms Mobile Marketing Platform Order Management System Personalization Tools Markdown Optimization , Pricing Optimization , Pricing Planning and Management Identity Governance and Consent In-store Research & Intelligence eCommerce Store Mobile Communications/Text Social Engagement Social Influencer Marketing Social Media Analytics , Social Media Monitoring and Listening Social Networks In-page Web Analytics , Visitor Analytics API Development & Management App Development: Desktop, Web , Real Time Interaction Management Web Analytics Cloud Replication & Recovery , Enterprise Security & Governance