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IBM

 
Armonk, New York, United States
1911
Company Overview
International Business Machines Corporation (IBM) is a well-known worldwide information technology (IT) company. IBM provides products and services that span the breadth of IT needs, including marketing and merchandising solutions such as multi-channel campaign management, integrated marketing management and web analytics.
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Products and Services

Advertising Accelerator with Watson

 
IBM Advertising Accelerator with Watson is a targeting platform for advertisers. Advertising Accelerator with Watson is a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement and conversion for a given audience.
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Cloud Pak for Data

 
IBM Cloud Pak for Data (formerly IBM Cloud Private for Data) is a new kind of data and analytics platform with built-in governance. It simplifies and unifies how you collect, organize and analyze data to accelerate the value of data science and AI. This multicloud platform delivers a broad range of core data microservices, with the option to add more from a growing services catalog. Experience greater flexibility, security and control, and the benefits of the cloud without having to move your data.
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Cloud Pak for Security

 
IBM Cloud Pak for Security tool that searches and translates security data from a variety of sources across a multi-cloud IT environment. IBM Cloud Pak for Security installs on premises, private cloud or public cloud. IBM Cloud Pak for Security can connect data sources to uncover hidden threats and help make better risk-based decisions, while leaving the data where it resides. Through the use of open standards and IBM innovations, clients can access IBM and third-party tools to search for threat indicators across any cloud or on-premise location.
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IBM App Connect

 
IBM App Connect is a powerful all-in-one tool for easily connecting apps, integrating data, building APIs and acting on events. Thousands of businesses rely on IBM App Connect to instantly connect applications, data, heritage systems and modern technologies through a variety of integration styles — from traditional service-oriented architectures to modern, agile and event-driven ones — virtualizing access to data wherever it lives for exposure as APIs.
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IBM Business Process Manager on Cloud

 
IBM Business Process Manager on Cloud enables enterprises to automate and manage your processes on the IBM subscription-based business process management (BPM) platform as a service hosted in the cloud. IBM® Business Process Manager on Cloud provides a full lifecycle business process management (BPM) environment including development, test, and production—with tooling and run time for process design, execution, monitoring, and optimization. This subscription-based service offers visibility and management of business processes, low start-up costs and fast return on investment. The capabilities of IBM BPM on Cloud are expanded with an option called “Premium Availability” to handle client’s mission-critical solutions that needs a higher level of availability and shorter recovery to minimize the impact to their business.
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IBM Cognos Analytics

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IBM Cognos Analytics is a business intelligence solution offering self-service that guides users in generating insights from data for impressive and effective presentation.
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IBM Db2 Big SQL

 
IBM Db2® Big SQL is an enterprise-grade, hybrid ANSI-compliant SQL-on-Hadoop engine, delivering massively parallel processing (MPP) and advanced data query. Db2 Big SQL offers a single database connection or query for disparate sources such as Hadoop HDFS and WebHDFS, RDMS, NoSQL databases and object stores. Benefit from low latency, high performance, security, SQL compatibility and federation capabilities to do ad hoc and complex queries.
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IBM Digital Asset Management

 
IBM Digital Asset Management provides a powerful customer interaction platform for e-commerce. It can be used by companies of all sizes, to promote their products online. IBM Digital Asset Management provides easy-to-use tools for business users to centrally manage the digital assets like documents and images that are associated with a product. Business users can manage digital assets that are required for a product promotion online. IBM Digital Asset Management for MDM catalog solution helps manage digital assets in a catalog with customization and extensions quickly. For example, if a product camera is being promoted online, all the images that are created to promote the camera can be managed under a catalog.
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IBM Hybrid Cloud

 
Hybrid cloud on IBM Z empowers your digital transformation through an open, secure platform. Protect your cloud data with industry-leading security, speed time-to-revenue and empower app deployment with an open software stack. All on a stable infrastructure that scales with your business.
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IBM Hyperledger Fabric

 
Hyperledger Fabric has become the de-facto standard for enterprise blockchain platforms. It offers a unique approach to consensus that enables performance at scale while preserving privacy to deliver an interoperable network-of-networks. Through open source and open governance, it features innovative new capabilities hardened for use by businesses, ushering in a new era of trust, transparency and accountability.
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IBM InfoSphere Federation Server

 
IBM InfoSphere Federation Server creates a consolidated view of data to support key business processes and decisions. Access and integrate diverse data and content sources as if they were a single resource - regardless of where the information resides.
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IBM InfoSphere Information Analyzer

 
IBM InfoSphere Information Analyzer provides data quality assessment, data quality monitoring and data rule design and analysis capabilities. This software helps you derive more meaning from your enterprise data, reduces the risk of proliferating incorrect information, facilitates the delivery of trusted content, and helps to lower data integration costs.
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IBM InfoSphere Information Server

 
IBM InfoSphere Information Server is a data integration platform which includes a family of products that enable you to understand, cleanse, monitor, transform and deliver data, and to collaborate to bridge the gap between business and IT. InfoSphere Information Server provides massively parallel processing (MPP) capabilities to deliver a highly scalable and flexible integration platform that handles all data volumes, big and small. The system provides built-in transformation functions and a common metadata framework that increases efficiencies. It also offers multiple options for delivering data – bulk ETL (extract, transform and load), virtual (federated) and incremental (data replication). Delivers data integration as part of a private or public cloud or integrates on-premises data with a cloud environment.
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IBM InfoSphere Master Data Management

 
InfoSphere MDM manages master data for single or multiple domains – customers, patients, citizens, suppliers, locations, products, services offerings, and accounts – for improving application & business process effectiveness.
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IBM InfoSphere QualityStage

 
IBM InfoSphere QualityStage is a foundational component for data quality and information governance initiatives. It helps users to create and maintain consistent views of key entities including customers, vendors, locations and products. This lets users investigate, cleanse and manage the data.
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IBM Marketing Catalyst

 
IBM and Adobe have partnered to create IBM Marketing Catalyst — a cloud-based marketing transformation solution curated specifically for healthcare and life sciences. IBM Marketing Catalyst brings together market-leading Adobe Experience Cloud™ products that are pre-configured for faster deployment, HIPAA-ready architecture to secure protected health information (PHI), and Watson™ AI to extract deep patient and consumer insights.
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IBM Security Identity Governance and Intelligence

 
IBM Security Identity Governance and Intelligence (IGI) delivers a business-centric approach to Identity Management and Governance. It empowers business and IT to work together to meet regulatory compliance and security goals across enterprise applications and data. IGI covers enterprise user lifecycle management, access risk assessment and mitigation, certification, password management as well as powerful analytics and reporting to enable business to make the right decisions on enterprise access.
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IBM SPSS

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IBM SPSS Statistics is an integrated family of products that helps to address the entire analytical process, from planning and data collection to analysis, reporting and deployment. With more than a dozen fully integrated modules to choose from, users can find the specialized capabilities needed to increase revenue, outperform competitors and make better decisions.
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IBM Sterling Order Management

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IBM Sterling Order Management provides order orchestration through a centralized inventory, order promising and fulfillment hub to support omni-channel fulfillment. It helps enterprises increase fill rates and inventory turns, reduce markdowns, improve customer loyalty and increase share of wallet. The Sterling Order Management system enables you to make better decisions about how to promise and fulfill customer orders, resulting in improved profitability and customer satisfaction.
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IBM Watson

 
IBM Watson is the AI-driven analytical software that can understand all forms of data, interact naturally with people, and learn and reason at scale. Watson is available as a set of open APIs and SaaS products. With Watson, you can analyze and interpret all of your data, including unstructured text, images, audio and video. You can provide personalized recommendations by understanding a user's personality, tone, and emotion. IBM Watson is named for IBM's founder, Thomas J. Watson.
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IBM Watson Advertising Conversations Builder

 
IBM Watson Advertising Conversations Builder is a conversational AI platform is designed for brand and agency marketers to quickly create and release conversational marketing solutions. Builder helps you create consumer-facing chatbots that can be activated almost anywhere HTML5 can be served, like kiosks, owned and operated websites, and at the scale of digital advertising. By using proven natural language services technology as part of a consumer engagement strategy, you can drive engagement, awareness and affinity for your brand.
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IBM Watson Assistant

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Watson Assistant is a conversation AI platform that helps you provide customers with fast, straightforward and accurate answers to their questions, across any application, device or channel. By automating responses to common inquiries, Watson Assistant reduces the burden on your agents and the risk of disruption during peak times. This lets your agents focus on complex use cases – not repetitive responses – and helps customers resolve issues day or night. Most chatbots try to mimic human interactions, frustrating customers when a misunderstanding arises. Watson Assistant is more than a chatbot. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human. And since it can be deployed in any cloud or on-premises environment – smarter AI is finally available wherever you need it.
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IBM Watson Discovery

 
Watson Discovery is AI-powered search and text-analytics that uses innovative, market-leading natural language processing to understand your industry’s unique language. It finds answers in your content fast and uncovers meaningful business insights from your documents, webpages and big data, cutting research time by more than 75%.
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IBM Watson Knowledge Studio

 
IBM Watson Knowledge Studio is a cloud-based application that enables developers and domain experts to collaborate and create custom annotator components for unique industries. These annotators can identify mentions and relationships in unstructured data and be easily administered throughout their lifecycle using one common tool.
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WeatherFX for IBM Watson Campaign Automation

 
WeatherFX for IBM Watson Campaign Automation combines the power of weather intelligence from The Weather Company with a cross-channel digital marketing platform, allowing marketers to better anticipate and impact consumer decision making.
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Connect with IBM

Marketing Function Automation, Branding, Channel Marketing, Customer Acquisition, Customer Engagement and Retention, Integration, Metrics and Insights, Planning, Productivity

Product Category Customer Lifecycle Management (CLM) Behavioral Analytics: Multichannel , Mobile Analytics , Predictive Analytics & Targeting Business Intelligence (BI) Platform , Data Mining , Data Visualization & Presentation , Geographic Information System (GIS) Multi-Touch Attribution 360° Customer View , Audience Segmentation , Customer Modeling , Targeting Blockchain for Enterprise Budgeting and Financial Management General General Business Process Automation Partner Relationship Management (PRM) Content Management System (CMS) Content Discovery Chat Bots Customer Journey Mapping , Lead-to-Revenue Management (L2RM) Deep Learning Digital Asset Management (DAM) platforms Business Email Platforms , Email Marketing Platform Big Data Solutions , Data Virtualization , Master Data Management Customer Identity Resolution and Management , Customer Registration Data Integration , Integration Platform as a Service (iPaaS) Data Quality & Cleansing Marketing Automation Platforms for Mobile Tools , Marketing Automation Platforms using Multiple Channels , Marketing Automation Platforms with Behavioral Tracking Tools , Marketing Automation Platforms with Customer Engagement Reporting Tools , Marketing Automation Platforms with Email tools , Marketing Automation Platforms with Lead Nurturing Tools Marketing Resource Management (MRM) Platforms Mobile Marketing Platform Order Management System Personalization Tools Markdown Optimization , Pricing Optimization , Pricing Planning and Management Identity Governance and Consent In-store Research & Intelligence eCommerce Store Mobile Communications/Text Social Engagement Social Influencer Marketing Social Media Analytics , Social Media Monitoring and Listening Social Networks In-page Web Analytics , Visitor Analytics App Development: Desktop, Web , Real Time Interaction Management Web Analytics Cloud Replication & Recovery , Enterprise Security & Governance