Web and App Optimization

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Definition

Web and App Optimization tools help improve the preformance of your website, web-based products, and applications. Tools in this category include User Experience and A/B Testing.

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Subcategories

Products

40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
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8Seconds Optimiser is a cloud-based A/B and multivariate creative content testing application. The tool is designed to dramatically improve email and landing page conversions and empower marketers to work independently from technical teams.
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AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
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AB Testguide is a Bayseian A/B testing tool allowing marketers to calculate the statistical significance and the power of your A/B-test.
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By CXL
AB+ Text Calculator is a test calculator to answer all your pre and post test analysis questions. Test statistic details and sample size and duration calculators. Features can be unlocked from test data to use as stand alone tools.
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By Acquia
Acquia Edge consists of Acquia Security and Acquia CDN. Acquia Edge Security provides comprehensive security to support Customers’ digital transformation - against existing and emerging threats. Acquia Edge CDN supports Customers’ digital transformat...
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By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
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By Adobe
Adobe Experience Platform Launch is a tag management system to unify data from multiple sources with its rule-based TMS. This client-side marketing ecosystem empowers developers to build integrations on a robust, extensible platform that partners, cl...
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By Adobe
Adobe Target is the Adobe Experience Cloud solution that provides what you need to tailor and personalize customers' experiences. Target helps test, personalize, and optimize mobile app experiences based on user behavior and mobile context. You can ...
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Google Analytics 360 is a set of integrated data and marketing analytics products including Tag Manager 360, Optimize 360, Attribution 360, and Audience Center 360. Enterprises can connect online to offline and gain deep understanding of user behavio...
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