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Web and App Optimization

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Definition

Web and App Optimization tools help improve the preformance of your website, web-based products, and applications. Tools in this category include User Experience and A/B Testing.

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Subcategories

A/B & Multivariate Testing

Content Delivery Network (CDN)

Tag Management

Usability: User Experience (UX) Testing

Web Analytics

Web Optimization Tools

Products

40Nuggets
By 40Nuggets
40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
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8Seconds Optimiser
By 8Seconds
8Seconds Optimiser is a cloud-based A/B and multivariate creative content testing application. The tool is designed to dramatically improve email and landing page conversions and empower marketers to work independently from technical teams.
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AB Tasty
By AB Tasty
AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
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AB Testguide
By Online Dialogue
AB Testguide is a Bayseian A/B testing tool allowing marketers to calculate the statistical significance and the power of your A/B-test.
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AB+ Text Calculator
By CXL
AB+ Text Calculator is a test calculator to answer all your pre and post test analysis questions. Test statistic details and sample size and duration calculators. Features can be unlocked from test data to use as stand alone tools.
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Acquia Edge
By Acquia
Acquia Edge consists of Acquia Security and Acquia CDN. Acquia Edge Security provides comprehensive security to support Customers’ digital transformation - against existing and emerging threats. Acquia Edge CDN supports Customers’ digital transformat...
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ADAlign
By AbleDocs
ADAlign is an Accessibility Management System (AMS) that aligns all of your organization’s accessibility efforts in one place.
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AdNgin
By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
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Adobe Dynamic Tag Manager (DTM)
By Adobe
Part of the Adobe Marketing Cloud, Dynamic Tag Management (DTM) lets marketers quickly and easily manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. DTM also enables responsive delivery of...
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Adobe Experience Platform Launch
By Adobe
Adobe Experience Platform Launch is a tag management system to unify data from multiple sources with its rule-based TMS. This client-side marketing ecosystem empowers developers to build integrations on a robust, extensible platform that partners, cl...
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CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management. Marketing teams using CabinetM gain critical visibility and leverage to save time, money, drive revenue, and manage digital transformation. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.

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