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A/B & Multivariate Testing

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Definition

A/B & Multivariate Testing tools make it easy for developers, marketers and designers to set up two, three or more versions of a website, advertisement or other online content element and "test" visitor response to see which version works better to achieve a goal. The goal may be a click-through, a user registration or a sale. A/B & Multivariate Testing tools are available stand-alone or bundled with enterprise-grade web analytics platforms.

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Products

40Nuggets
By 40Nuggets
40Nuggets is a smart Lead Capture Automation platform that detects and identifies website visitors based on location, landing page or ad campaign, and other trackable behavior patterns. With 40Nuggets, sales and marketing teams can capture potential ...
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8Seconds Optimiser
By 8Seconds
8Seconds Optimiser is a cloud-based A/B and multivariate creative content testing application. The tool is designed to dramatically improve email and landing page conversions and empower marketers to work independently from technical teams.
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AB Tasty
By AB Tasty
AB Tasty is a SaaS-based application that runs A/B and multivariate tests enabling e-marketers to optimize their website and conversion rate with minimal technical knowledge.
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AB Testguide
By Online Dialogue
AB Testguide is a Bayseian A/B testing tool allowing marketers to calculate the statistical significance and the power of your A/B-test.
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AB+ Text Calculator
By CXL
AB+ Text Calculator is a test calculator to answer all your pre and post test analysis questions. Test statistic details and sample size and duration calculators. Features can be unlocked from test data to use as stand alone tools.
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AdNgin
By AdNgin
AdNgin, now a company of Outbrain, optimizes ad performance for AdSense publishers through an advanced algorithm that tests ads in a variety of ways, and displays the ads most likely to generate revenue. AdNgin performs bandit testing, and testing fo...
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Adobe Target
By Adobe
Adobe Target is the Adobe Experience Cloud solution that provides what you need to tailor and personalize customers' experiences. Target helps test, personalize, and optimize mobile app experiences based on user behavior and mobile context. You can ...
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Avenseo
By Avenseo
Avenseo seeks to help businesses target the right customer base by building A/B and multivariate tests and report back which site version created the most conversions.
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BitBlox.me Landing Page Builder
By BitBlox.me
BitBlox is an online tool designed to make landing page creation easy and it comes with an end-to-end solution: landing page builder, integrations app, publishing tools, analytics tool. BitBlox offers a variety of templates and blocks and a live edit...
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Campaign Workhub
By Campaign Workhub
Campaign Workhub is an email campaign proofing platform that enables agencies and their clients to preview and test outbound emails before they're sent. Campaign Workhub eliminates the volley of emails from clients and colleagues, and ensures that em...
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