Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Adobe Target was updated in 2017 with a new Auto-Target feature in Adobe Target Premium. Now with a single click, marketers can leverage powerful machine learning, powered by Adobe Sensei, to introduce as many experience variations as they choose in order to personalize across their digital properties. The new mobile experience preview lets marketers easily perform end-to-end quality assurance (QA) on their mobile app activities without having to activate them. Adobe Target’s new visual experience composer for mobile apps will be available in beta this spring.
A powerful A/B testing and targeting solution can help an organization develop a successful digital optimization program that earns more money through increased visitor conversion and brand loyalty
No technical expertise required
No Training Offered
Marketing Function Customer Engagement and Retention, Metrics and Insights, ResearchFor Use By
Company Type B2B, B2C, AGN
Market/Industry Specialization No market specialization
Current / Past Customers AOL, Marriot