Adobe Target

Website

(24)

SEE REVIEWS → WRITE A REVIEW

Product Overview
Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Adobe Target was updated in 2017 with a new Auto-Target feature in Adobe Target Premium. Now with a single click, marketers can leverage powerful machine learning, powered by Adobe Sensei, to introduce as many experience variations as they choose in order to personalize across their digital properties.

Features

Built-in best practices.
Mobile optimization and targeting.
Self-learning algorithms for deeper personalization.
Site optimization and targeting.
User-friendly dashboard.
Run tests on mobile apps and discover which content combinations work best.
Includes visual editing tools to make design and content changes.

Purpose

A powerful A/B testing and targeting solution can help an organization develop a successful digital optimization program that earns more money through increased visitor conversion and brand loyalty

Pricing

Try it Out Free Version : Unavailable Free Trial : Unavailable

Average Customer Spend

Installation, Training & Support

Technical Expertise Required

No technical expertise required

Average Installation Time

Instant

Training

No Training Offered

Complementary Products

Partner Products

Integrates With

How well is this profile written?

Adobe Target Reviews Write a Review

Adobe Test and Target's reporting UI makes it easier to interpret results, examine segments, and push winners. It would be great to see the data export capabilities improved.

Read full review on trustradius.com
Product is great for pushing content quickly to site and tracking success metrics. It resulted in increases in bookings and conversion rates. However, it's expensive and required integration with other parts of the Adobe Marketing Suite is not strong. Training and customer support are average.

Read full review on trustradius.com
Adobe Test & Target's is easy to use and has an intuitive interface. It integrates well with other Adobe/Omniture products. Although it comes at a premium price, it can pay for itself when used optimally.

Read full review on trustradius.com
The test report page is very intuitive. It is very easy to analyze a test based on different segments such as new and returning users. The confidence level feature allows users to see when results are significant, although sometimes it is hard to understand why tests are considered significant.

Read full review on trustradius.com
Adobe Test and Target is a great flexible solution, it's easy to deploy via DTM, and customer support is top notch.

Read full review on trustradius.com

Connect with Adobe

Marketing Function Customer Engagement and Retention, Metrics and Insights, Research

Product Category

Web Analytics & Optimization

A/B & Multivariate Testing

For Use By

Company Type B2B, B2C, AGN

Market/Industry Specialization No market specialization

Current / Past Customers AOL, Marriot

More by Adobe