Adobe Target

Product Overview
Adobe Target is a complete optimization solution that allows marketers to experiment and create high-converting personalized experiences. The solution enables marketers to easily set up, test and deliver targeted experiences to customer segments. Adobe Target was updated in 2017 with a new Auto-Target feature in Adobe Target Premium. Now with a single click, marketers can leverage powerful machine learning, powered by Adobe Sensei, to introduce as many experience variations as they choose in order to personalize across their digital properties. The new mobile experience preview lets marketers easily perform end-to-end quality assurance (QA) on their mobile app activities without having to activate them. Adobe Target’s new visual experience composer for mobile apps will be available in beta this spring.

• Built-in best practices.
• Mobile optimization and targeting.
• Self-learning algorithms for deeper personalization.
• Site optimization and targeting.
• User-friendly dashboard.
• Run tests on mobile apps and discover which content combinations work best.
• Includes visual editing tools to make design and content changes.
• Prefetch uses the iOS and Android Mobile SDKs to fetch offer content as few times as possible by caching the server responses.

A powerful A/B testing and targeting solution can help an organization develop a successful digital optimization program that earns more money through increased visitor conversion and brand loyalty