ABM Essentials is an Account-Based Marketing platform that enables customers to generate qualified account opportunities and maximize revenue. Using Account Profiling, marketing and sales teams can develop target accounts to engage within a matter of seconds. Attract new contacts across paid media and identify key personas within target accounts. Automate account-based experiences with personalized campaigns and intelligent nurturing. Pursue accounts together with sales, with full visibility into sales & marketing activity. Measure account engagement and the combined impact of sales and marketing activity.
Essentials combines Marketo Engage’s industry-leading marketing automation, lead management, attribution and natively built ABM capabilities, giving marketers the unique advantage of supporting ABM, inbound, broad-based, or hybrid marketing strategies all from the same solution.
No Training Offered
CabinetM helps modern marketing and sales teams manage the technology they have and find the tools they need. The CabinetM marketing technology management platform enables full lifecycle support around technology discovery, qualification, implementation, and management, providing critical visibility and leverage to save time, money, and drive revenue. The company has built the industry’s most comprehensive database of over 15,000 marketing tools across 500+ categories, and currently has the largest set of marketing stack data as a result of hundreds of marketing stacks that have been built and are being managed on the platform.Read more ›
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