ABM Essentials

Product Overview
ABM Essentials is an Account-Based Marketing platform that enables customers to generate qualified account opportunities and maximize revenue. Using Account Profiling, marketing and sales teams can develop target accou­nts to engage within a matter of seconds. Attract new contacts across paid media and identify key personas within target accounts. Automate account-based experiences with personalized campaigns and intelligent nurturing. Pursue accounts together with sales, with full visibility into sales & marketing activity. Measure account engagement and the combined impact of sales and marketing activity.

Essentials combines Marketo Engage’s industry-leading marketing automation, lead management, attribution and natively built ABM capabilities, giving marketers the unique advantage of supporting ABM, inbound, broad-based, or hybrid marketing strategies all from the same solution.