Account-Based Marketing is a B2B marketing methodology in which businesses regard every client as a "market of one." In ABM, all communications with key accounts are individually-focused, personalized communications. 

INDUSTRY EXPERT CONTRIBUTION

"Account-Based Marketing (ABM) is the practice of business-marketing that is focused on creating target audiences comprised of sets of accounts which have been identified as having the best opportunity to grow the business. These target audiences may be limited to a single account, tens, hundreds, or even thousands of accounts. The key is to focus marketing resources exclusively on these accounts and avoid activities which do not reach or impact the target account list.     
                              
- John Dering, Senior Director of ABM Technology & Strategy, Demandbase

Products

ABM Campaign Pages

By Hushly

ABM Campaign Pages is an account-based marketing solution that gives marketers the ability to use templates to customize the layout, design and style of landing pages. Users are also able to personalize every content experience for target accounts, w...

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ABM Dashboard

By SaleSpider Media

SalesSpider Media's Account Based Marketing Dashboard is utilized by clients to accurately segment and measure ABM campaigns by Account or Company Target names, Company Sizes, Geography, Industries, and more. It includes reports and integration into ...

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ABM360

By Foundry

ABM360 is an account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. The solution includes components such as personalization for better engagement and lead...

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Account-Based Marketing Orchestration Platform for B2B Marketers

By Terminus

Terminus empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale. Allows marketers to easily develop automated, multifaceted campaigns for demand generation, sales pipeline and...

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AccountLink

By 180byTwo

AccountLink is our ABM solution where we can help you build an ABM audience with a target company list/key account list. Our ABM solution uses AI technology to analyze 180 days of location traffic to a corporate headquarters.

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Activate ABM

By Madison Logic

ActivateABM helps convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. It brings sales and marketing together with integrated buyer insights and Journey Optimization to make ...

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Aithena

By Aithena

Aithena is a software solution dedicated to help sales teams find ideal customers at the press of a button. It is designed around account based marketing and can generate new interesting prospects based on your current portfolio of customers.

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Akoonu

By Akoonu

The Akoonu ABM platform provides B2B marketers with in-depth buyer understanding, targeted messaging and content strategy. Akoonu helps engage each buyer across the stages of their buying journey.

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Bilin Campaign Management System

By Bilin Technology

Bilin Campaign Management System (Bilin CMS) is an omni-channel platform that identifies target accounts with contact-level data, so you can stack rank, focus, and optimize the outcomes of your BDR, AE, and ABM sales activities. Bilin leverages your ...

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Celsius Account Based Marketing Platform

By Celsius International

The Celsius Account Based Marketing Platform helps you talk to your customers and accelerate your revenue pipeline. Engage online with your key accounts by targeting your key decision makers with personalized messages.

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