Account-Based Marketing Tools

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Definition

Account-Based Marketing is a B2B marketing methodology in which businesses regard every client as a "market of one." In ABM, all communications with key accounts are individually-focused, personalized communications. 

INDUSTRY EXPERT CONTRIBUTION

"Account-Based Marketing (ABM) is the practice of business-marketing that is focused on creating target audiences comprised of sets of accounts which have been identified as having the best opportunity to grow the business. These target audiences may be limited to a single account, tens, hundreds, or even thousands of accounts. The key is to focus marketing resources exclusively on these accounts and avoid activities which do not reach or impact the target account list.     
                              
John Dering, Senior Director of ABM Technology & Strategy, Demandbase

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Products

SalesSpider Media's Account Based Marketing Dashboard is utilized by clients to accurately segment and measure ABM campaigns by Account or Company Target names, Company Sizes, Geography, Industries, and more. It includes reports and integration into ...
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ABM360 is an account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. The solution includes components such as personalization for better engagement and lead...
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AdDaptive advertising automation software eliminates repetitive tasks such as trafficking orders, uploading creatives and optimizing campaigns. Direct ad server integrations allow you to instantly traffic orders and powerful algorithms optimize campa...
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Terminus empowers B2B marketing and sales teams with enhanced capabilities to target, execute, measure and optimize ABM campaigns at scale. Allows marketers to easily develop automated, multifaceted campaigns for demand generation, sales pipeline and...
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AccountLink is our ABM solution where we can help you build an ABM audience with a target company list/key account list. Our ABM solution uses AI technology to analyze 180 days of location traffic to a corporate headquarters.
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ActivateABM helps convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. It brings sales and marketing together with integrated buyer insights and Journey Optimization to make ...
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AcuityAds is proprietary ad technology that creates 1:1 consumer connections, reports on real time data and ensures brand safety. The platform is fully customizable to meet the campaign needs of any company on all screens.
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By Adoric
Adoric is a platform for customer engagement. Adoric’s algorithm enables customers to show specific messages based on their users' behavior, serving up the right content to make conversions.
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By Akoonu
The Akoonu ABM platform provides B2B marketers with in-depth buyer understanding, targeted messaging and content strategy. Akoonu helps engage each buyer across the stages of their buying journey.
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Digital Audience Builder enables B2B marketers, agencies, and partners to create custom audience segments using Bombora's database of B2B demographic and intent data segments, or by using their pre-existing account list to reach target audiences acro...
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